YouTube is 2 billion active users per month who watch approximately 4 videos every day. Today we will look at how to create a website like YouTube and how much it costs.
YouTube has become a market leader, including through an modest monetization policy, which combines such approaches to profit: advertising, premium content and subscription.
If you intend to create a video sharing site, such as YouTube, look for these monetization approaches. However the main profit of the service is from advertising, while other methods are not very popular.
Any video service created for profit must take into account the interests of three categories of users:
Viewers: People who use the site to search for a video and watch it. They are also called searchers or end users. The popularity of the service and its income depends on the number of viewers, therefore, when creating a site, first of all you need to focus on them.
To attract viewers, you need:
- High-quality video (a lot) that will be interesting to the target audience;
- Attractive design, user-friendly and intuitive interface;
- Lack of intrusive advertising.
Video Creators: Video bloggers, moviemakers, streamers, musicians and other people or companies that create and upload videos on your site. The works of these users attract viewers, so they need to create the most convenient and favorable conditions so that they can and want to generate content on your site.
At the same time, these users need to be divided into:
- Those who generate content. These are people and organizations that directly create videos and upload them to your site.
- Those who enhance content. These include media personalities, stars of show business, popular athletes and other people who can increase the popularity of video and video service – to increase the signal.
Advertisers: Frankly speaking, it is for the sake of these users that sites such as YouTube are created, since they are paying for the attention of viewers (viewing advertising and / or proactive actions). But it is impossible to attract such people directly, since they are only interested in the popularity of the site, the target group and the involvement of the audience.
To attract advertisers, you need:
- Ensure that creators and content enhancers use the site;
- Make the site popular among viewers.
If you want to create a YouTube-like site from scratch, the choice of a technical partner should be made according to the following criteria:
Portfolio. The company should have experience in developing sites such as Youtube, and it is desirable that they be popular rather than close after a year of operation.
Legal status. It is necessary to check the company for legality, that is, to find out where it is registered, who the owner is, where the main office is
Technological stack. Your partner should be at the forefront of technological progress, that is, he should use new technologies and tools.
The cost of creating a site like YouTube
The building cost of the website depends on the features that the developer would like to include in his website along with the number of people that the developer hires to build the website.
“Build an App like YouTube which may cost you around INR 3,50,000 to INR 15,00,000 depending upon requirements and complexity of projects “