5 Mistakes To Avoid While Developing The Landing Page
What is a landing page?
A landing page is a specific web page meant to capture the visitor’s contact information in exchange for an offer. In simple terms, landing pages are action-driven pages focused on promoting a single product or service of the company.
The landing page is most often placed as the opening page on any website and thus, it kinda provides the first impression of your business in the minds of your potential customers. Thus, you should ensure to avoid any silly mistakes that can make your visitor confuse about your products or services. Hence, to help you explain the importance of a landing page and how even the smallest mistake can affect the growth of your business, in this blog post, we have mentioned the top 5 mistakes to avoid while developing the landing page.
5 Mistakes To Avoid While Developing The Landing Page
- Unorganized Layouts
If your landing page is designed in such a way that it feels unorganized or complicated for the visitors to understand then there are high chances that the visitor will leave the website even before clicking on any of the connected web pages. This will not only reduce your number of visitors but will also affect the bounce rate. Thus, to not lose any of your potential visitors, you should make sure to develop simple landing pages that are clear to explain its motive.
- Tricky Navigation Menu
Having a clear, easy-to-navigate landing page is the key to the ultimate success of attracting the maximum number of visitors to stay on the website and explore various pages in order to understand the benefits and uses of products/services. On the other hand, tricky navigation that blocks the interference may annoy the user and they might end up leaving your website without taking any action.
- Not Providing Enough Information
Your landing page might have one of the best designs that will enable your visitor to stay on your website for a longer period of time but if you don’t provide enough information about your products/services then there are high chances of not getting any conversion which means all your designing efforts will be wasted. In order to not lose any potential customers, you should include the correct information.
- Poorly Designed CTA Buttons
Call to action buttons are designed to help your visitors make a buying decision and continue the funnel of sales. But if your CTA button is designed poorly or placed in such a way that it is not noticeable on the landing page then there is no use in developing a landing page. As the main motive of the landing page is to ensure that customers take action on the website. Thus, avoid creating CTA buttons that are distracting.
- Choosing Wrong Colour Scheme
Colours play an important role in influencing the visitor’s choices. Thus, choose a soft colour that represents the values of your brand in order to attract customers to take further action.
Design your landing page in such a way that it keeps your message clear without making your web page overloaded with content, unnecessary features, or distracting layouts. To know more about website landing page designs in Mumbai contact us at +91 99870 53623.
5 Reasons Why Landing Page is Important For Your Business
In the digital marketing world, the word landing page has utmost importance as it is considered as the page attracting leads. Many people debate that why do we need a separate landing page when we do have everything mentioned on our website. Hence, to help you understand the importance of a landing page in this blog post, we have mentioned the top 5 reasons why a landing page can be proved beneficial for your business in 2021.
First things first, let understand
What a landing page is?
A landing page is a specific web page meant to capture the visitor’s contact information in exchange for an offer. In simple terms, landing pages are action-driven pages focused on promoting a single product or service of the company.
5 Reasons Why Landing Page is Important
- Generate Leads
The main motive to design a landing page on any website is to generate leads more than usual and it definitely results positively. Studies have shown that brands have attracted a higher number of visitors and conversions by targeting a certain type of people by sending them a landing page. Brands generally attract a higher audience with the help of a landing page because they are very specific pages designed for a specific set of audience who are interested in similar products/services.
- Specific Targeting
Landing pages are very specific! Starting from the type of design to the selection of the audience. The demographics of a particular landing page are up to the point and hence with the help of specific targeting, it becomes possible to generate a higher conversion rate than usual.
- Promotes Single Call-To-Action
A single call to action button distracts the users less from moving towards their goal and hence it becomes easier for the visitors to make a buying decision instantly. For instance, when a visitor tries to make a purchase on the website they may get various other options like “Save”, “Add to wishlist” and many others. But, on a landing page, there is only one call to action button and thus it gets easier to influence the buying decision of the visitor.
- Allows Data Tracking
One of the biggest advantages of running a landing page campaign is that it allows you to track data for your brand and analyze the results for the campaign. This helps marketers to improvise their marketing strategy and focus more on result-driven searches.
- Improved Search Campaigns
Landing pages are highly searched driven as the content intended in these pages are focus and highly search-friendly. Hence, people tend to click on such pages more rather than clicking on a page where there is less relevance for their search.
Using landing pages and running tests on them can be one of the beneficial strategies for your brand. If you are someone who wants to drive the utmost conversion for your digital business then contact the best digital marketing agency in Mumbai at +91 99870 53623.
