Instagram has become one most popular social media platforms as we can see a drastic growth in the rate of users every day. It is because of all the features it provides to its users. It is true that to grow an application, you need to provide unique features that make your business stand out from the competition and Instagram never fails to bring something exciting for its users, and this time it is the brand new Instagram Reels.
Instagram Reels was introduced in August 2020 and since then it has never stopped growing. Short videos are the future and after watching the growth rate of Tiktok and other short video platforms, Instagram created its own Reels with various features that allow the user to explore different options and create fun short videos known as Reels. Exactly after a year in August 2021, in research, it was mentioned that reels have been working great not only for entertainment purposes but also for all types of businesses to generate awareness. This has been the greatest advantage of Reels and hence, millions of reels are been created every single day.
If your business is striving hard to grow on Instagram then this blog post is for you! In this article, we have mentioned 4 ways to boost your Instagram Engagement with the help of a super short video feature, Reels.
4 ways to boost your Instagram Engagement with Reels
- Create Reels using the Native App
Instagram reels won’t work well if it’s not created on its native application. Because Instagram has its own algorithm and reels created on the same platform works well. Also, this shouldn’t be a problem because Instagram Reels has various features that can make your short video fun and interesting. Hence, always remember to create Reels using the Instagram app.
- Use Trending Content
There is no doubt that trends that go viral won’t work for your business. But you need to keep in mind that you follow the trend just right in time because later it won’t count many views which will indirectly affect your engagement rate. So to not miss any trend that can make your brand gain a lot of attention keep surfing Instagram Reels every day.
- Use Creative Edits and Transitions
Reels videos can be as short as 15 seconds and to catch the attention of viewers, your video has to be creative and something unique that audience feels great about it! The overall growth of Instagram depends on the engagement, hence you have to use various ideas that awww’s the audience.
- Create various Reels using a Single Story
To keep your audience engaged, create 2-3 reels connected with one another in order to make the viewer visit your Instagram page which will increase your profile visits and increase your engagement rate.
There are various other techniques that can be targeted in order to help your Instagram engagement rate increase with the help of Reels video, as Instagram Reels will never go out of fashion. If your business is lacking behind making history with the help of Reels then you can contact the best social media marketing agency, Innovins Softtech Solutions, at +91 99870 53623.
In our current day and age we are almost completely dependent on technology in form of an iPad/Tablet, smart phones and the internet to provide us with news updates, world events, events in our friends lives and share our lives with our social network. Many businesses have realized that use of the social media networks they can offer their services, sell their products, run ad campaigns and of course reach a much broader audience through social media.
Social Media Management sounds like it is an easy job but it can be quite complicated if you are not sure on when to post, what to post, who to target as your audience and how much to spend. In fact social media pages is either a frightening thought to the user or another task to do in your already busy day. A social media manager can help you with this task and for a monthly fee you can save yourself as a business a lot of time and energy by appointing a social media manager.
What is the best option for my business social media presents?
If you are not on Facebook, Twitter and Google+ you already falling behind in your social media presents. People love to communicate through social media like Facebook and Twitter and these platforms offers you a free platform to deal with your clients and gain potential clients through social media communication.
On Facebook a page is better than a person profile since a page does not have a limit of 5, 000 friends (pages works on likes). A page gives you the opportunity to appoint employees within your business as page managers, content mangers and moderates to manage your page. Of course appoint a social media management company like Innovins Technologies you can also leave it in our hands to manage your business Facebook page. Facebook groups have almost fallen off the face of the news feed and you don’t have all the features of a page.
With Twitter it is best to create a Twitter profile as a business with your business logo, cover photo and a suitable background template. Twitter recently updated their style making it more user friendly. I feel that Twitter is a fantastic platform to say what you want in short and directly communicate with your clients. With Twitter you can also upload photos and links but you do not have the constant requests of game apps, spammers and those funny ads we all have seen.
Other social media pages are YouTube, Google places, LinkedIn, Pinterist and Instagram – currently there is over 300 different social media pages and that number grows by the day.
Why should I consider doing social media networking for my business?
If you have a website you properly by now know that you need search engine optimization in order to rank on the number one pages of search engines like Google. Innovins has a team of SEO specialists that works hard to have our clients websites rank on the first pages of search engines. Social media plays an important role in your website SEO, an active social media profile counts in the search results for your business industry.
Also an active social media networking show case that your business are in touch with your clients and their questions. I’ve seen clients posting on businesses Facebook pages and their enquiries are just not attended to. This can lead to a possible loss of clients or loosing a potential client and no business wants that. Clients posting on a social media network means they are interested in a service or product provided by your company. Thus your Facebook page, Twitter profile and Google + can give you potential sales leads which a positive aspect. This gives your client the personal attention he/she wants when they post on your Facebook wall.
What is the difference in Google places, Google + and a Gmail?
Gmail is a free email service provided by Google and you can set up it within 5 minutes, your Gmail account connects you to a lot of Google features like Google +, Google Places, Google Hangout and more.
A Google + is a social networking and identity service and is the second largest social networking site in the world after Facebook. Here you can also share links, photos and statuses, you can also follow other Google + users which ranges from celebrities, business people, companies and industries and you can comment on YouTube with your Google + user. From your Google + you can open a Google page which is recommend when you want to create a presents for your company on Google +. The Google + pages works almost the same as Facebook and also easy to set up. Just take note that the picture sizes on Google + are very different to that of the other social sites.
A Google Place is a web mapping services application and the technology is provided by Google. Have you searched accommodation in a different town or province and saw a little map with pins on with letters A – Z? That is Google places, it makes it easier to find the information you want from that specific industry.
Businesses are marked with pins on a map and numbered A – Z on the map. The letter is connected with a business name
Letter pins are connected to businesses pinned on the Google map for Google Places.
Google Place offers street maps and a route planner for travelling by foot, car, bike or with public transportation.
Why should I hire a social media manager like Innovins?
Innovins works hand in hand with the web design and graphic design departments and the search engine optimization teams of the studio. Thus a complete understanding of your business online presents is gathered. Also a personal meeting at your business can be arrange so that the goals that you would like to reach can be discussed and reached.
Our social media management department uploads, shares, likes and invite your target market to your social media network. Your website gets verified on the Google + and LinkedIn networks, the links to your social media networks are added to your website and your Facebook ad campaigns are managed by our department. If you send us what you would like to promote on social media, upload photos or share something from your website in a simple email then that is all that you need to do, the rest will follow.
Managing your social media has never been easier with our social media department at Innovins Technologies. Why use different companies for website design, graphic design, SEO and social media management when you can receive the best service all under one roof from Innovins. You can visit Innovins website or request a quote for social media management online or call us on +91 8080883434
The importance of social media marketing is generally accepted. The goals of social media marketing can’t be just to gain likes, fans or followers. These things are a path and not the end goal. Social media marketing is far more than an online popularity contest. Here are five advantages of social media that every business owner should understand.
- Create Brand Awareness
Social media is an excellent and proven way to introduce people to a brand. Because social networks are used by more than 60% of the world, and the way any content spreads virally, social media is the best channel to promote a brand or business to the expected targeted customers. Relevanza reported that more than 78 percent of small businesses attract new customers by the means of social media.
- Authenticate your Brand
Another way social media marketing helps with customer gaining is by establishing a brand as genuine. When user on the internet come across a retailer or business they want to deal with, they have a check on their social media page to know more about it. Social media pages should be constantly updated with new comments, posts, etc. A website proves that a brand exists, but a social media page establishes that the brand is working. Also, the number of fans shows the popularity of a brand and Reviews can reassure potential customers by showing them that other consumer appreciate the business.
- Increase in Revenue
In the end, social media marketing needs to facilitate increase sales and revenue. That’s the reason it is called social media marketing and not just social media public relations. Legitimizing a brand and Improving brand awareness should automatically help increase in sales and revenue. Some Techniques are to be used to direct consumers toward the sales on social media platforms. For fans or followers of the business, business owners can create posts that link to sales or products etc. Marketing people can also use promoted content and paid advertisements to sell products to expected target audiences who aren’t fans of the brand yet. The ability to target desired audience is one of the greatest benefits of social media marketing. Social networks have a lot of information about consumer demographics and interests and, so even though there are millions of fans, marketing experts can accurately target the right users with the right message.
- Better customer service
One of the greatest benefit of social media that’s easy to overlook is the customer service. Even though a business has a dedicated customer service department, email or telephone number, it’s important to solve issues via the communication that the consumer prefers. The fact that people consider social media as a way to ask customer service related questions is enough reason for businesses to prove their ability to help customers through social media. One of the main concerns of consumers when they buy online is the responsiveness of customer support. People want to be convinced that if they have an issue, they can easily get support. By being open to customer queries, business owners can increase customer loyalty to a brand.
- Distribute content
Social media should be made a part of any content marketing distribution system. Social media makes up for a huge part of referral traffic on the internet. People look forward for content that interests them and make them wish to share it online. A joint study by AOL and Nielsen found that people spend around 50% of their time online with content plus 30% of their time on social platforms where content can be shared.
All of these points show that social media marketing is a huge benefit for business owners. Besides establishing the legitimacy of the brand and increasing brand awareness, social media marketing can affect the profit line of a business by increasing revenue.
Happy Digital Marketing!
Got a website? Contact Innovins for Social Media Marketing