What is a landing page?
A landing page is a specific web page meant to capture the visitor’s contact information in exchange for an offer. In simple terms, landing pages are action-driven pages focused on promoting a single product or service of the company.
The landing page is most often placed as the opening page on any website and thus, it kinda provides the first impression of your business in the minds of your potential customers. Thus, you should ensure to avoid any silly mistakes that can make your visitor confuse about your products or services. Hence, to help you explain the importance of a landing page and how even the smallest mistake can affect the growth of your business, in this blog post, we have mentioned the top 5 mistakes to avoid while developing the landing page.
5 Mistakes To Avoid While Developing The Landing Page
- Unorganized Layouts
If your landing page is designed in such a way that it feels unorganized or complicated for the visitors to understand then there are high chances that the visitor will leave the website even before clicking on any of the connected web pages. This will not only reduce your number of visitors but will also affect the bounce rate. Thus, to not lose any of your potential visitors, you should make sure to develop simple landing pages that are clear to explain its motive.
- Tricky Navigation Menu
Having a clear, easy-to-navigate landing page is the key to the ultimate success of attracting the maximum number of visitors to stay on the website and explore various pages in order to understand the benefits and uses of products/services. On the other hand, tricky navigation that blocks the interference may annoy the user and they might end up leaving your website without taking any action.
- Not Providing Enough Information
Your landing page might have one of the best designs that will enable your visitor to stay on your website for a longer period of time but if you don’t provide enough information about your products/services then there are high chances of not getting any conversion which means all your designing efforts will be wasted. In order to not lose any potential customers, you should include the correct information.
- Poorly Designed CTA Buttons
Call to action buttons are designed to help your visitors make a buying decision and continue the funnel of sales. But if your CTA button is designed poorly or placed in such a way that it is not noticeable on the landing page then there is no use in developing a landing page. As the main motive of the landing page is to ensure that customers take action on the website. Thus, avoid creating CTA buttons that are distracting.
- Choosing Wrong Colour Scheme
Colours play an important role in influencing the visitor’s choices. Thus, choose a soft colour that represents the values of your brand in order to attract customers to take further action.
Design your landing page in such a way that it keeps your message clear without making your web page overloaded with content, unnecessary features, or distracting layouts. To know more about website landing page designs in Mumbai contact us at +91 99870 53623.