The mobile app sector is evolving rapidly. You could argue that mobile apps ‘ popularity and penetration in our daily lives is growing more rapidly than the Internet. As a result, mobile app demand is apparently at an all-time high.
This is particularly true for both large and small businesses. In reality, at the moment 42 percent of small businesses have a mobile app. About 30 percent of small business owners are planning to build an app in the future.
Early adopters are young business owners. 55% Of Millennial business owners already have a small business app, which is 13% higher than the overall average.
You can use that knowledge in your favor as an organization.
You already have clients who you handle and communicate with. So why not add some value to your offerings, and also make some extra money?
If your current and prospective customers want a mobile app, they might just as well get it from you rather than look elsewhere. Becoming a mobile app reseller with a white label is a great opportunity for you to gain a competitive advantage over other agencies while offering all services in one roof.
As we continue through this guide, we’ll talk about all of this in greater detail.
I’ll explain the top reasons why this is a great idea to those of you who are on the fence about adding white label reseller services to your agency.
⦁ High demand for mobile applications –
Enterprises are looking to invest in mobile apps. More than half of the small business owners that don’t have a mobile app plan to develop one, as I mentioned earlier.
They’ve recognized trends among their customer base with mobile app usage. The only way to deliver those customers an excellent mobile experience is to launch a mobile app.
Yet business applications go far beyond simply appeasing clients. There are so many companies out there that also need an app for internal uses. Organizations can use mobile apps to boost HR inefficiencies or communicate better with deskless employees.
Think for a second on that.
I was blown away frankly when I saw this. How long have you been around for mobile apps?
The Apple App Store officially began operations back in 2008. At this point, well over 500 applications were available. As we know them today, this is the most modern version of mobile apps.
In the smartphone era, we all used mobile apps on a daily basis. But people are still more than ever looking for mobile apps on Google, today.
If you look at that graph, you can see an upward trend very clearly. That means demand and need for mobile apps have still not reached their full potential. There is no indication that this phenomenon will cool down in the near future, and as we proceed through this tutorial, you will see more proof of this.
Return to your customers and their needs. Here is a look at the top reasons why mobile apps are being built by small businesses.
The top three responses include attracting new customers, gaining a competitive advantage and increasing sales.
Feel familiar with those reasons? What selling points do you have at your agency?
I am willing to bet you are signing new clients on the strength of your commitment to assist them with these three reasons. Essentially, the advantages of mobile apps are synonymous with a value proposition from your agency.
⦁ Inexpensive market entry –
As with any business venture, the risk is clearly something that needs to be taken into consideration before making any decisions. You’ll have to balance the investment costs against potential risks and benefits.
How much does that run you? What do you expect in return?
But unlike other business opportunities, you don’t have to spend huge sums of cash to become a reseller of the mobile app. For the reseller business, the cost structure for a white label device is very convenient.
In most cases, you’ll pay the app-building services a monthly fee. You can then submit your customers for whatever price you find appropriate to achieve the target margins.
There’s tremendous potential for growth as you start onboarding customers.
Becoming a white label device reseller will generate huge ROI for your business, in addition to the cheap costs. Regardless of how you set up the pricing structure, there’s plenty of space for profit.
You offer a service that your customers want, regardless. So this is a win-win for you both.
⦁ Being a reseller is easy –
Essentially, everybody could become a reseller of the mobile app.
You don’t have to know how to write or so. Platforms to build apps, such as Innovins, allow you to build an app from scratch without any experience.
Owning an organization also offers you even more of an edge. Your structure for the business is already in place. So all you need to do is incorporate a company, rather than start a new business from the ground up.
Therefore, if you have multiple clients in the same room or business as each other, there’s a good chance they’ll require similar apps. Therefore, you can sell more than one customer essentially the same device, only labeled differently for their needs.
Find a reseller program that lets you clone your existing applications. You can have a brand new app ready to sell to another client with just one or two clicks, without doing any extra work.
Just changing the logos, color schemes, and branding. You could always make other minor modifications based on requests from the client.
Let’s assume, for example, that your organization is experienced in consulting law firms on communications. Probably an application for one law firm will not be very different from another. So to sell it to multiple customers you won’t have to change much.
With fewer time and resources needed to build additional apps, your returns may be huge.
You can set it up to be completely hands-off instead, depending on which reseller program you choose. Instead of designing the applications yourself, you should actually focus on selling the program to the customers. So consumers in your organization can create, update, and handle their devices using your own branded dashboard.
You may not charge as much for this type of package, but at your end, it’s far less work. The best reseller programs provide you with the option of doing both.
So the organization will build and sell applications, sell the program or simply a mix of both. This will depend largely on your consumers ‘ desires, expectations, and strategy.
I would advise you to work with a reseller platform that will help you through each step of the journey. It’s nice to know that a customer support representative will be there to help you out if you build apps on your own and run into a problem or get stuck.
⦁ You can offer your customers affordable Apps
It only makes sense to become an app reseller if your agency can actually sell the app services to customers. So you are going to have to do some research here.
Take a moment to check your current and prospective customers. Why don’t they just have an app?
Business owners understand mobile adoption’s importance. We spoke earlier about this. So there are other reasons to hold them back. These are the biggest perceived barriers for mobile apps for small businesses, according to a recent study.
As you can see from this graph, more than one in five small business owners believe it’s too expensive for them to build an app.
But reseller programs allow your agency to make the creation of mobile apps affordable to your customers.
All you need to do is charge an initial set-up fee based on the app’s sophistication, and charge a recurring monthly rate for the system and program administration.
Apart from the price, look at the other barriers on the above graph which prevent business owners from developing a mobile app.
Without an app, half the small business owners admit they haven’t developed one, because they don’t know-how. Another 23 percent claimed they didn’t have time to develop a mobile app.
As a reseller agency, you can immediately remove both of those barriers with your services.
You consult with a client who doesn’t know how to build an app; no problem— you can make it for them. Doesn’t one of your clients have time to administer an app? No problem-for them you will manage it.
All of this means just more money for the added services in your pocket. We have already spoken about how easy it is to build, edit, manage and maintain an app. So that’s not going to be a problem for you as a reseller.
⦁ The mobile app market continues to grow –
Joining the Party isn’t too late. There is plenty of room in this industry for the mobile app resellers.
I explained earlier that the demand for mobile apps is at an all-time high at the moment. But this doesn’t mean we’ve just reached the peak yet.
Mobile app demand and growth are still on the rise. In the foreseeable future, I do not see any signs of that slowing down.
Just look at the worldwide trends for mobile app revenues.
Mobile app sales have more than quadrupled since 2014. Around 2016 and 2019, business sales also more than doubled.
Look at the forecasts for success now, going forward. We’re on target to see smartphone sales increase again in the next four years.
That’s because every industry is penetrated by apps. Use of smartphones is growing throughout the world. Online e-commerce patterns are on the rise.
Users spend ever more time on their devices every day. The vast majority of that time is spent on applications.
There is a virtually anything app for that. It suggests that there will still be competition for mobile apps here in the coming years.
As I said before, even if one of the clients already has a mobile app, they could still be on the lookout for another. A retail store and eCommerce site may have a mobile sales-driven app. But, with their HR department, they might also want an internal device.
You will actually market the same customer to more than one mobile app.
⦁ You should calculate your accomplishment
One of the most challenging parts to enter a new business or start a new company is to find out whether the decisions pay off.
Did you decide correctly? Will you make the wrong moves? How can you avoid going through bad decisions?
Your Mobile App KPIs are obvious and easy to monitor with a device reseller plan.
Let’s presume you create an eCommerce app for one of your small business customers, for example. You can look at rates of metrics such as downloads, conversions and the abandonment of carts.
Has their gross revenue gone up after the introduction of the app?
This is not a game of speculation. You’ll be able to see real numbers if the app is working or not.
When you create an interface for something like internal business contact, the indicators will be slightly different. You’ll need to get more feedback from your customers and their staff.
This criticism has to do specifically with the user experience. You’ll be able to make changes and improve your apps over time, based on what your clients say.
The first app isn’t going to be perfect. The second version isn’t going to be perfect yet. But I guarantee that as you carry on, you will get better. You just have to find out what is effective, and what is not.
You will monitor indicators related to how much money the software earns the clients, even for an internal business device. Factors like less paper, fewer materials from the workplace and improved productivity would increase their profit margins.
This allows you to make some changes to your pricing structure for your reseller system by evaluating your performance.
For an existing customer, I’m not saying you should change your rates. You’d not want to go against the numbers you’ve already agreed on. But if it makes sense for new customers you can always increase the prices going forward.
⦁ Easy Marking –
A reseller program with a white label means that you don’t actually build a mobile app development system. Let the professionals do that.
Basically, you’re just taking a platform that’s already set up and slapping on it your name.
So when a customer logs into their corporate portal, they’ll see your brand name, branding and all the rest.
This can be achieved quite fast. The reseller resources the device maker offers help you to handle all of this. In turn, you will be issued models to create your own. The method of branding is as easy as it is becoming.
Eventually, that will make the business appear really trustworthy from your customers ‘ viewpoint.
It’s also easy to handle all your clients. You as well as your customers will have access to individual customer control panels. This is where the process of building a device takes place.
⦁ Value adds to services –
Reselling the white label indicates that resources are becoming more competitive. You become more appealing to prospective customers immediately.
As an organization, you realize how difficult signing a new client can be.
There are plenty of companies that offer similar programs out there. In a highly competitive space, it’s hard to stand out if you’re just doing the same thing as everyone else.
But being a reseller of mobile apps can become your strategy for differentiation.
Not everybody out there does that. So if a prospective client chooses between your firm and a variety of other choices, you’ll definitely stand out for this unique value you’re delivering among the competition.
Ultimately, this also makes your customers ‘ lives much easier.
We don’t want to take the time to study and find an app developer. We have already invested some time trying to find an organization to assist with other needs. Essentially, your agency can become a one-stop-shop for everything a client needs.
Continue to manage the existing services, no matter what that may be. Some of you may be specializing in website management, conversion rate optimization, web design, marketing, SEO or a combination of such things.
Now you can add the development of mobile apps to that service list.
This will broaden your reach and help you focus your attention on specific audiences that can afford your services. If a client is willing and able to pay for a mobile app, it is generally safe to say they also have room for other agency services in their budget.
You will be able to charge more for your product at the end of the day, allow higher profit margins, and at the same time keep your customers happy. It is all a win-win.
Bottom Line-
The mobile app market is expanding.
We live in a time in which all the smartphone patterns are at an all-time high. In the near future, there’s no sign of these slowing down.
This results in a higher demand for mobile apps than ever before.
Organizations require mobile apps. Your organization is in an opportunistic role to provide mobile applications for your potential and prospective customers.
The best way to do this is to become a reseller of the white label mobile apps.
For those of you who want to seize this opportunity, you need to locate an app maker that provides resellers white-label platforms. Here at Innovins, we have the reseller plan for the mobile app that you were searching for.
Our agency services are friendly. When you expand we will give you the power to scale up.
The customers can even sign up to build an app through an automated free trial and sales mechanism which gives them the opportunity to check out the product without spending any money.
When the apps are built, there’s no need to worry about getting them in the app stores. Innovins is responsible for publishing for you and your clients.
Thank you so much for reading!
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