Why is SEO Important?

The main aim of search engine optimization is to get more traffic in their website and to get repetitive visitors. Optimization of a website is crucial to get traffic and maintain the level over the search engine. SEO plays a very important role in business development.

SEO is important because it keeps the search results fair. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.

User trust search engines, so that their query gets solved. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, and makes likely for a customer to become repeated buyers. .

SEO is Cost-Effective as even though competitor spends lot of money in a paid advertisement to get traffic on their website but in SEO we can get even more traffic then the paid advertisement. It is marketing tact to promote brand, service or product through digital technique and SEO is one of them. Basically, SEO is important because it ensures that people should not search many times to find the information or products they want.

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2. Benefits Of SEO

It is a low-cost marketing tool, greatly increases website traffic, great way to start a collection of data, long term results, greater brand awareness, better usability, become the subject of your audience research. The search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence. Lets take a look on both of the factors how On-page SEO and off-page SEO works.

3. ON-PAGE SEO

On-page optimization is an SEO technique to increase visibility and user traffic on the website. On-Page SEO Refers to the practice of optimizing web pages to improve website search engine rankings and organic traffic. In addiction SEO includes high quality content, HTML tags [title,meta and header],and images.It takes into account various aspects of the webpage that, when added together, will improve your website’s visibility in the search results.

4. OFF PAGE SEO

Off-page optimization is basically all about link building and website promotion. Off-page SEO is about everything which doesn’t happen directly on website. Off page is about link building, social media, local SEO. Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

Its not about choosing between on and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings. Both are important factors in SEO for traffic on ur website.

You have to give specific consideration to ongoing themes that you watch going through these surveys, both regular protests, and successive gestures of recognition. When these are referenced by various users, you can have a reasonable degree of certainty that those highlights are honestly either valued or disdained by a lion’s share of users.

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Image Credit: https://https://bsscommerce.com/blog/magento-2-seo-guide/