In pageless website design, the entire content is exhibited to the visitors on a single page rather than several pages. With the help of this website structure, many businesses are reconstructing their outdated websites and offering an enjoyable and new experience to the visitors. They are enabling visitors to absorb the entire content on the site through guided narrative, intuitive scrolling and responsive elements. Pageless website design is being considered the future of the web because it offers various benefits which are as follow:
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1. It is SEO friendly
Now one might think and conclude that having a pageless website might turn out bad for SEO. That is because a traditional website has multiple pages and links to increase keyword frequency and page rank. But you don’t have to worry about the same, if you can focus on having a higher important content density then your website will be more SEO friendly.
2. It is intuitive
when you land on a pageless site, you have immediate access to a great story, where the main content takes center stage for the journey through the site through scrolling. It is natural for a user to scroll down a webpage rather clicking on different links to get the info. The simplest form of user response and feedback is scrolling, And Pageless design encourages that. It supports spontaneous scrolling. And when a website has rich content, who will stop scrolling through such an amazing webpage?
3. It is smart
It is difficult to share an entire website with someone. With multiple pages on a site, the visitor is forced to choose what they like best and share only that bit with others. But with a pageless design, it is easy because it is as simple as sharing a page.Your website’s content is presented in a smart, clutter- free manner. No pile up of images and long paragraphs of text anymore. Just important stuff. The content which influences the user in a smart, positive way is going to stay on the website.
4. It is simple
Pageless Website Designs are simple and easy to understand.Simple for the user to go through the website and understand the content. The design is ultra-simplified and more than just good looking, it is simple to use and offers excellent control on what information is used and how it is presented.It is user friendly.
5. It is responsive
The layout is designed to fit every screen and resolution so that every user in the world can view it. Whether the visitors are using a laptop, a smartphone or a tablet, pageless design looks great on all types of devices. Pageless designs offer a more intuitive user experience by utilizing the design concept named Responsive that ensures the site adjusts to all types of devices.Flexible frameworks are designed to provide the best user experience.
6. It is easily shareable
It is difficult to share an entire website with someone. Most people prefer websites which deliver content and information in a short span of time and also which is easy to understand. And Pageless design does that very well. It’s so easy to share and due to this one can get huge amount of page visits.
7. It increases conversion rates
What is conversion rates? Let’s understand this concept with the help of a very simple example.For eg: if a site has 1000 visitors and 200 of them actually did some kind of action on it. If it is a commercial website then those 200 people bought products on it or took their service. So the conversion rate for that website is 200/1000= 20%. Pageless design focuses more on UI elements like CTA buttons, high quality images etc.A single page website is simple, focused and straightforward combined with a great story to tell and intuitive interactions, which compels the visitors to take the path towards the goal that the site is supposed to achieve. So you will definitely observe a significant increase in conversion rates after employing this design.
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