This is a big question with a multitude of answers; here are the main key point advantages of having a website:
Development & distribution costs are extremely low.
When you compare the cost of establishing a website to what it costs to promote your business in print or on the air, you’ll see that a website is the cheapest form of marketing. A radio campaign featuring several 30-second spots per week for three months could rcost you huge. That gets you five minutes per week of exposure for three months in the local area only. Newspaper and magazine ads are similarly highly priced, and they only last for the life span of that particular publication. A website has virtually limitless space.
You could put up a website with dozens of photographs and several thousand words and keep it up and running.
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A website is accessible worldwide.
There are no physical limitations to broadcast areas as in radio and no circulation region restrictions as in newspapers or magazines. You can keep your website more current more affordably than any other media; you can update a website immediately, and as often as you like. Imagine you sell products whose prices fluctuate. With a website, you can change these prices every time they go up or down, so your marketing materials are always accurate.
Websites are economical and not limited by size.
This means a small business can present as large or creative of an image on the Internet as a bigger company – with the
right design team. A website also allows easy and safe communication between the consumer and you so that anyone who visits your site can contact you at any time by sending an email. Email is also convenient for you.
You can respond to all your customer inquiries at the same time, and do it when you have a free moment – not in the
middle of rush hour when someone calls up to ask for product information or directions to your location.
For every second of every day, your website is working for you! Make sure you choose a website designer and developer with marketing expertise, experience and skills.