What are Breadcrumbs?
If you are an SEO beginner, then you must be thinking what is the connection between breadcrumbs and SEO? To help you clear the very basic yet one of the most important features of SEO marketing, in this blog post we have mentioned everything you need to know about breadcrumbs.
Firstly, Breadcrumbs are website links that allow the visitors to track on which page they are on a specific website. You can often find breadcrumbs at the top of the website or just under the navigation bar.
Breadcrumbs are often used to improve the SEO rankings because they point to keywords, improve the linking structure, and allows your website visitors to explore your webpage easily and that’s when search engines find your website relevant and provides it a higher rank.
To get a more clear understanding of Breadcrumbs, we need to first understand that there are various types of breadcrumbs that can be implemented on the website to get its benefits.
Types of Breadcrumbs
- Location Breadcrumbs
As the name suggests, location breadcrumbs allows your visitors to track the various pages they have visited on your website. It also helps the visitors to easily go back to any other page they have visited on your website to get any kind of information. For eg: (Home / About US / Contact information) if your visitor is on the contact information page and wants to revisit the home page then they can simply click on the home / and they will be taken to the specific page. This makes the work of the visitors easy and allows them to navigate the website smoothly.
- Path Breadcrumbs
Path breadcrumbs make navigation easier and faster for the visitors of your website as it holds all the information about all the different paths that can be used in order to reach a particular web page.
- Attribute Breadcrumbs
Despite showing a particular path to navigate the various web pages on the website, Attribute breadcrumbs focus on showcasing the various features that are available with the brand. Usually, these types of breadcrumbs are often used on e-commerce websites to help visitors explore other similar types of products they might be interested in!
Breadcrumbs are an essential part of SEO marketing as mentioned above it helps to achieve a higher rank on search engines. If you want to rock your business website with success then using various SEO marketing techniques will be beneficial as organically it allows you to target potential customers. At Innovins Softtech Solutions, we offer excellent SEO marketing services that help you to rank higher on search engines. To know more about our services, contact us directly at +91 99870 53623.