In today’s world of technology, social media and digital marketing is having a considerable impact on how we act socially; act as consumers and the way we do business. Thus, it is possible to say that any initiative that does not acquire the new era of communications and marketing is in danger of losing out. However, one should not miss out on any traditional media that customers and prospects employ and what works currently. An optimized strategy that incorporates both digital and traditional marketing will earn returns from your initiatives.
Here are 10 factors differentiating Traditional Marketing and Digital Marketing:
- Level playing field:
Any business can compete with any volume of competitor with a data centric and goal oriented digital marketing strategy. Traditionally a smaller business had a clear struggle to compete with the market conquered by its larger competitors. On the web, a sharp well functioning site with a smooth user interface and incredible service rules and not the size.
- Economic:
A business can execute its online strategy for a minimum cost and can replace usually expensive advertising platforms such as television, Yellow Pages, magazine and radio.
- Easy to monitor:
Contrary to traditional methods one can see the real time statistics that are working or not working in favour of your business goals. This helps in manipulating strategies to improve returns. For measuring traffic to one’s site we can use Google Analytics to calculate specific goals one wishes to achieve and almost all packaged email marketing services provide good insights into the statistics of people opening, reading and converting from emails sent for marketing.
- Real time results:
One doesn’t have to wait for a long time for your business to boost like you would have to waiting for a fax or form to be returned. You can see the traffic and statistics of visitors to your website and its increase in subscriptions, rate of conversion, peak trading times and much more at the touch of a button.
- Brand Building:
A well established website with high quality content focussing the needs and adding some value to target audience can provide momentous value and lead generation opportunities. This also goes for personalised email marketing and utilising social media channels.
- Far greater exposure:
One’s business is visible anywhere in the world from a single marketing campaign; the cost incurred to do this using traditional method would be quite considerable. In addition if one has got optimised the key word oriented search content in their website he should see a long-term return on investment and will be an economic cost to maintain your site ranking.
- Viral:
Your sales flyers getting passed on instantly by your customers and prospects are not possible. By going online and using social media share options on your email, website and social media platforms enables your purpose or initiative to be shared at an exponential rate, just like spreading of breaking news. However, warning, bad news travels much quickly so make sure you have a risk management strategy in place to tackle negative impact on circulation.
- Not Intrusive:
I know most people hate receiving sales mail shots or promotional calls at inappropriate times on stuff of no interest to them. On the web platform, people get the option to choose communications and usually it is relevant because they are the people searching for it.
- Greater engagement:
With digital marketing one can persuade your prospects, customers and followers to take action, visit your website, read about your products and services, rate, buy them and provide feedback which is visible to your market. So it doesn’t take long for good promotion to increase the projection of your business.
We would be keen to hear your views and online marketing challenges; perhaps we can provide some ideas in our next blog post.
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