Technical SEO is the process of ensuring your website is optimized for search engines. It looks at the technical aspects of your website to ensure that it is easy to find and crawl and that it can be indexed by search engines. The goal of technical SEO is to increase the number of visitors to your site and make sure that they stay on the site long enough for you to collect more data about them. It also ensures that your site is secure against hackers and that it loads quickly without breaking into a crawl or being blocked by robots. Innovins is a SEO Agency in Mumbai with high marketing excellence and innovation.
Technical SEO is an important part of the SEO strategy, and here are some important aspects that you must pay attention to:
1. Use SSL and HTTPS
This is an important part of technical SEO, as it encrypts all transmissions between users and search engines to protect your personal information. Search engines will not index pages that do not have this encryption protection, so you need to ensure you use it on all pages on your site.
2. Ensure the website is mobile-friendly
Mobile users are growing rapidly, so you need to make sure your website has a responsive web design to ensure that the content on your site can be easily accessed by mobile devices. Google is also clear about the responsive website as an important ranking factor and with its ‘mobile first’ approach it is now more significant.
3. Improve page speed
The faster a page loads, the more likely visitors will stay on your site for longer – which means more visits for you! Any website with a page load speed of more than 5 seconds is considered poor. You can also use tools like Google’s PageSpeed Insights tool to check how fast pages load, as well as other factors such as the number of requests made by each page, and fix issues accordingly.
4. Structured Data
This is often referred to as Schema markup. It allows you to add rich, semantic information about your site’s content (such as reviews, star ratings, product price, etc.) in a machine-readable format. Search engines will use this information to better understand the contents of your pages and give them more weight in search results. If a page doesn’t have this markup, search engines won’t be able to index it properly and will show it lower in search results.
5. Remove duplicate contents
A lot of content on your website can be duplicated. This is more common than you think. A better way to improve the quality of your site is to do a content audit and find all the duplicate content on it. Duplicate content can be a serious problem for your business, as it will confuse search engines and hurt your rankings.
6. Create a sitemap for the website
If you have multiple domains or subdomains, it is very important to create a sitemap for each of them so that search engines know about all their contents and it helps crawlers to find all the pages on your website that are relevant for a certain query or keyword. A good practice is to create a separate sitemap for each subdomain or domain so that each one gets its unique URL when crawled by robots.
7. Register your site with a Google Search console and Bing Webmaster
You need to register your site with search engine’s ranking algorithm tools like Google Search Console and Bing Webmaster Tools so that it has access to the real-time information about how people are searching for different terms related to your business or product niche by using keywords in their queries, from which you will get insights about how much traffic you get and how to improve your organic reach.
A good technical SEO strategy helps you build links to your site, improve rankings on search engines and increase the amount of organic traffic coming to your site. At Innovins, we create an effective SEO strategy that involves all 4 essential components such as on-page, off-page, technical, and content, that will help you to achieve your business goals. Schedule your consultation today with leading Digital Marketing Agency in Mumbai.