There are a number of reasons to redesign your website, some more compelling than others. However, redesigning your website is probably one of the last things you think about in your business. It has been seen that, many businesses change their web design frequently. There are many reasons behind that, the redesign has become a craze.
It is important and common for businesses to update their websites on regular basis, whether it’s to update their product offering, change a few photos or graphics, or redo their logo—in some cases, a complete redesign is necessary.
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Here are the signs that should tell you whether your website should be redesigned or not
1.Your website is outdated compared to the new design trends
The design trends are changing every year. It is must for a businesses to update themselves regularly to stand still in this competitive world. With design trends changing every few years a website that is two or three years old can easily seem outdated when compared to a competitor who has a website that is up to date with the latest design trends. The latest design trends now call for a flat design utilizing simple patterns that are two dimensional with a clean, modern look that caters to mobile interfaces as well as desktops. It takes a simple, minimalistic approach to design, which has been embraced by many companies, including Microsoft, Apple, Starbucks etc. With mobile usage on pace to overcome desktop usage, complex designs with large images, make it more difficult for visitors to browse your website. Flat design makes it easier. At innovins we have the best website developers in Mumbai.
2.The Site Takes More Than Two Seconds to Load
Your customers won’t wait if your site is slow. They will immediately switch to some other website. According to a survey, 49-percent of consumers expect a site to load in two seconds or less. If a page on your site doesn’t load completely in two seconds, then you know it’s too slow. Only 51-percent claim to “wait patiently” for a website to load. In other words, if your site takes longer than two seconds to load completely, you can’t expect potential customers to wait around for it. You run the risk of missing out on leads and sales.
3.Your website isn’t responsive.
Responsive Web Design is the popular practice of implementing the browser friendly web designing technology. For any web developer, a Responsive Web Design is a design which is made to adjust to any platform and any device. It may be a smart phone; it may be a tablet computer; it may be a computer; and it will adjust to any screen size, irrespective of the platform used. In reviewing your analytics if you discover that a large chunk of your website visitors are originating from a mobile device it’s time for a responsive design. Your website visitors may be using different mobile devices such as an iPad, iPhone, Tablet, Samsung Note etc. A responsive design makes it possible for visitors to navigate your website easily across all these unique devices, providing a great user experience. Furthermore, Google is now telling searchers whether your website is mobile friendly or not with their new mobile friendly test. So this might affect your leads and sales.
4.You’re Not Seeing Any Business Results
If you have started a business, it is obvious that you expect some results. Business is always goal oriented. So the main question that arises here is does your website bring in sales and leads? Is it contributing towards your business goals? If the answer to both questions is “No,” then it’s time to consider a redesign that contributes to your small business.
You need to be clear about the what you’ll use to measure success:
Is it the number of leads or sales?
Is it your conversion rate?
Is it a low shopping cart abandonment rate?
Is it to increase the value of each order?
By picking specific key metrics, your redesign will have a more focused objective and you can tell whether it works or not.
5.You are embarrassed by your website
If you even have a point percent embarrassment of your website than you must think once again over it. If you are embarrassed to give out your website address because you are afraid of what your prospects might think of it, it may be time to consider a website redesign. I come across many business owners at networking events who simply don’t want anyone to visit their website because they are embarrassed. They know that they need a redesign and they are planning to get around to it, they just haven’t yet. A bad website can hurt your business far more than not having one at all, because of the perception it gives of your company. It’s practical if you, yourself won’t like your website than how can you expect others to like it.
6.Your website currently does not support a content marketing strategy
If you want a long term business it is very important to focus on superior level of content writing, as today internet market is full of competition. Today, SEO isn’t just for con men anymore. Respectable businesses are learning how to optimize their websites so they can be found by people who are searching for the products and services they want to sell. Implementing content marketing as part of your marketing strategy can help you build trust, establish credibility and increase traffic and leads. If you are planning to implement a content strategy and your current website architecture wasn’t built with a content strategy in mind, a website redesign can make it easier for visitors to find your content, for you to cultivate a lead database and implement marketing automation. A new website will help you to set a better foundation to get you on the right path to successful content marketing. We are the top most ranking website development company in Mumbai.
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