If you’re building a mobile application, chances are you want it to be a success. You want people to download and use it. But to do that, you need to know what works and what doesn’t work. The performance of your app is a key metric to monitor. It’s important to know how your app performs because it allows you to make changes in your app that will increase user retention, engagement, and monetization. Innovins is one of the best Mobile App Development Company in Mumbai, which helps you create websites and mobile apps generate more traffic.
It helps you understand your users better. With data, you can get insights into how people use your app, which features they like and dislike, and what makes them come back or uninstall it. This information will help you make improvements to the UX and UI of the app so that it becomes more appealing to your target audience.
To understand how your app is performing and what needs improvement, you need to measure the following metrics:
1. Total number of users: The total number of unique users who use your application over a given period — including both active and inactive users — is one of the most important metrics you should track. This number will tell you how many people are using your product right now, so you have an idea of how many potential customers are out there waiting for your product or service.
2. Time spent on application: Time spent on an application is another important metric because it indicates how engaged users are with your product. If someone spends 30 minutes in your app each day, they’re probably going to be more inclined to recommend it to their friends than someone who only uses it once or twice per week. You can track this information by tracking a user’s session length or by measuring the amount of time between when they open your app and when they close it again.
3. App Uninstalls: Uninstalling an application means that a user has decided not to use it anymore and is not meeting users’ expectations. The number of uninstalls will give you an idea about how many people are not happy with your product.
Acquisition: Acquisition refers to getting new users onto your app. There are various ways in which you can acquire new users such as organic search, paid search advertising, and other strategies such as viral marketing or word-of-mouth marketing. You will want to know what works best for your business so that you can focus on those activities moving forward.
4. Track user engagement: Knowing how users engage with your app can help you improve the product and better understand which features are most important to users. This information can also help inform decisions about which versions of an app are performing well or poorly so that you can spend more time improving popular versions and less time improving unpopular ones.
5. Lifetime Value: The longer users stay active in your app, the more likely they are to make repeat purchases or engage with other parts of your business. You may also be able to estimate the lifetime value (LTV) for each user based on their retention rate (how long they remain active before churning) and ARPU (average revenue per user).
6. Screen flow: Screen flow refers to knowing how users interact with the app and gives you important insights into what parts of the experience should be improved or fixed. Screen flow also helps in understanding why users leave after a certain number of sessions such as search or browse functionality.
These metrics help you to identify areas of improvement in terms of strategy, development, or marketing. You’re probably already aware that there are many things that you can do to improve your app’s performance — whether it’s improving user onboarding or launching new features. We at Innovins, design the best mobile apps in Mumbai and help to increase their popularity among users. Our expert team of Mobile App Developers in Mumbai makes sure your app is performing well at every stage of its lifecycle, from acquisition to retention and beyond.
