Digital Marketing is the marketing activity, of promoting goods and services using digital channels. Because nowadays almost everyone is online and with access to cheap data and affordable smartphones, the number of people across the globe and especially in India, who have access to the internet has increased exponentially. Businesses today are trying to leverage digital channels such as social media, search engines, email, and websites to connect with current and prospective customers. Companies are also entering the blitz of the latest digital marketing trends, to update themselves with the current industry standards.
Hence by incorporating Digital Marketing in their agenda, the companies want to connect with their
- Potential customers on a local as well as global level
- Engage with them
- Create brand awareness
- Sell and promote products and services at affordable prices
- Earn higher ROI
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The scope of digital marketing in 2020 and 2021 has seen drastic growth. The internet’s penetration has reached outstanding numbers. India currently has the 2nd largest number of internet users in the world. India has over 560 million internet users. It is estimated that by 2023, there would be over 650 million internet users in the country.
As a consequence of so many people online, there is also an increase in the consumption of data. Earlier a user consumed approximately 500MB to 1GB monthly data in 2016, whereas today it has grown tremendously.
Thus the growth of digital marketing has been very impressive and the numbers show that the growth is going to see an upward trend in the future. The Covid-19 pandemic has changed everything, from the way people seek information, communicate, and even purchase. These changes mean that the brands have to rethink how they market to customers and find new ways to build loyalty. Companies need to consider, Digital Marketing, as they strive to thrive in a post-pandemic world.