There used to be a period when rating a web page was as easy as writing a bunch of low-quality articles, filling them with a list of keywords, and creating some heavy-duty, artificial reference. Okay, that’s definitely no longer the case. There’s a lot more to our SEO guide than that.
Now, we’re living in a post-Panda post-Penguin world, two of the largest algorithm changes have helped Google delete and de-rank millions of sites. It’s no longer easy to play the game and rate bad content above better.
Ranking a website also means following a set of rules (a SEO checklist), creating great material, and making high-quality connections. It’s been difficult, which is a good thing. Because it leaves the spammy SEO gamers in the sea, and lets the well-deserved websites get their place in the SERPs.
In order to help you customize the website successfully for major search engines, we have not only assembled a detailed SEO checklist, but also offered tips on how to make the most of each item on the list.
Without further delay, here’s the definitive SEO guide for your website that you can go through to make sure you’re on the right track.
Google Analytics Install
The first keyword score on our SEO checklist. If you’re only concentrating on the location of your website in the SERPs, you’re losing out on the big picture.
For order to truly evaluate SEO and know how organic traffic contributes for you, you need to download Google Analytics — probably the best free analytics software on the market.
Google Analytics can help you understand and interpret critical data, such as:
- How much local traffic you receive vs. traffic you get from other outlets
- How high-quality the query traffic the website receives and from which keywords
- How well organic traffic does in terms of dollar value (just add the expense of your keywords with Google AdWords)
- How many sites the web loads gradually which impacts the overall user experience.
Adding the Google Analytics monitoring software to your website is pretty simple. If you are using a CMS like WordPress, simply install the Google Analytics update.
Add Your Website to Google Search Console
Formerly known as the Webmaster Tools, the Google Search Console is an invaluable tool for anyone looking to improve their SEO page. Through incorporating and testing the website, you will be able to analyze the output in more than one way.
You can get more information into this free tool from Google:
- The number of people who access the website through a search
- Why the website visitors consider you and the click-through frequency of the site?
- What phones are widely used to navigate the website
- Which of the sites on the website are doing the highest
It only requires a couple minutes to set up the Google Search Console, so not using it would be a risk. If you want to know more about it, here is Moz’s comprehensive reference.
Submit the page to the Bing Webmaster Tools
There’s no question that Google governs Bing in any way, so that’s where you’ll get most of the search traffic. But that doesn’t imply you’re not supposed to ignore connecting the page to Bing Webmaster Tools.
Below are some strong reasons why Bing is of significance in the SEO arena:
- Who doesn’t want more when it comes to directed search traffic? Even if the organic traffic you generate from Bing sources is a small percentage of the total traffic on your website, it is still very significant. That ensures that it has a better chance of converting into leads and revenues.
- Bing has been around for a long time now and is still rising. In reality, according to recent reports, Bing’s share of the search market is growing higher than Google’s big daddy.
- While the Google Search Console has most of the capabilities Bing Webmaster Tools provides, some of them are exclusive to Bing. For example, Bing Webmaster Tools have access to Yahoo information although Google does not.
Google is your primary source of organic traffic, whereas Bing is a secondary one. So concentrate on both if you’re worried about increasing the number of visits to your page.
Keep a Tab on Page Speed
Next on our SEO checklist is the pace of the website. Web speed is the time a web takes to load and view the full content of the website. And it’s a very critical SEO factor to consider.
It doesn’t require rocket science to understand why users need web pages to load easily. So Google thinks the same thing, which is why it uses the overall speed of the page as a rating indicator.
If the pace is high, the search engine spiders can end up crawling out fewer pages. Great page pace not only increases your scores, but also boosts your converts.
You could increase the speed of your website by allowing compression, increasing redirects, search filtering and optimizing photos.
A easy way to check site speed is by using a free tool called Google PageSpeed Insights. When using it, target at a score above 80 for the best results.
Improving the quality of your sites
If your website pages aren’t available to search engines or aren’t of good quality, you can’t expect them to list.
Using SEO software such as Screaming Frog and Google Search Console to search through your website to ensure that:
- There are no incorrect “noindex” labels on the pages you want to list, or else they won’t even be indexed. The search engine spiders should be able to access all pages of your website, except those that you want to cover.
- There is no duplicate content on any of the sites. Although Google will not penalize you for providing duplicate content, it will not punish you either. And make sure that all pages have unique content.
- There are no pages of small and low information because Google prefers websites with relevant content that are of real value.
Make your Mobile Responsive website
As more and more users access the Internet from their smartphones or laptops, the website can not take a chance of being ignored. Irrespective of the platform from which anyone enters our page, they need a great experience. This is one of the absolute musts on our SEO checklist.
Ask every respectable SEO agency, and you will note that each of them insists on the importance of having a mobile-friendly page.
Responsive web design has the following SEO advantages:
- Google Loves Responsive: Despite mobile traffic to local sites increasing at a fast pace, it’s no wonder that Google is suggesting a phone-friendly website.
You should certainly never ignore that last year, Google also declared the importance of having mobile-friendly apps and websites. Nowadays, many customers prefer to use these devices to browse or search for almost anything. Imagine having the best products on the market, but no one can purchase them from your online shop, because your website buttons are not working when used in iPhones, and your mobile menu is not open. That would be irritating, wouldn’t it?
So it’s safe to say that getting a professional web design places you in the good books of the big G and lets you get a better position in the SERPs.
- One Central Website: Having a separate mobile site, creating specific backlinks to it, and working to increase its visibility, makes no sense— especially as mobile sites are difficult to rank. It’s double the hard work of a little profit. That makes sense, though, is to have a single website for all phones. It’s all better when you’re focused on a simple URL. Whether it’s increasing power, creating backlinks, and making more shareholdings.
- Lower Bounce Rate: Imagine this–it’s hard for people accessing the not – so-responsive website on their smartphones to work. Outcome? They’re gone. Your bounce rate is increasing. So the ratings are down. Since Google views the high bounce frequency as a lack of relevant data. Whereas the sensitive site keeps users interested and offers them what they are searching for. Plain. Simple.
- Better User Experience: The page that is open is obviously client-friendly. That automatically gets more brownie points in Google’s hands. Note, the lower the user engagement of the website, the greater the odds of it rating higher.
Have a Well-Maintained XML Site Map
The SEO guide wouldn’t be a good one if we weren’t doing XML web charts. XML page maps have been around for a long time now, but their value has increased since the notorious Google Panda algorithm was revised.
The XML sitemap allows the data to be indexed quickly by alerting search engines to any adjustments and improvements. It also reminds Google that you are the initial source of the material, and not the other website that either syndicated or selected it.
Note, one of the aspects of the job of Google Panda is to get rid of duplicate content from SERPs. If you do not have a clear XML web chart, the original content may be omitted from the search results if the page curing and syndicating your information was listed before you.
There are three items you need to keep in mind while updating the sitemap:
- Keep It Clean: Have you prevented the indexing of certain sites on your website? Do you have sites that are non-canonical? Do you use redirect Links to your site? If indeed, you need to delete them and other irrelevant pages from the web map. If your sitemap isn’t dry, Google won’t notice it. You can verify that your sitemap has any errors in the Google Search Console.
- Keep It Updated: Since your sitemap is responsible for letting Google know about changes to your page, it’s only natural you need to keep it fresh. Make sure that it is reviewed every time you add new content to your page.
- Keep Fewer Number of URLs:Because Google doesn’t crawl web maps with more than 50,000 URLs, it’s easier to have less, higher-quality URLs. In this way, relevant sites will be crawled on a regular basis.
Test the indexed page number
It’s important to know how many of the website sites are currently indexed by Google.
Because they should match the actual number of pages on your web that you want to see in the search results. If there is an inconsistent difference, you may want to check the number of pages that are not permitted on your web.
You can test the indexing of your website sites by entering: domain.com in Google or Bing.
Regularly Check Internal Links
Not only do you want your website to have a great user experience, but you also want improved crawlability. Getting a centered and well-considered inner connection framework allows to easily disperse the pagerank across the website.
When you’re reviewing and auditing internal connections, there are three things you need to concentrate on:
- How far are the relevant links from the main page of your website? If they’re more than three clicks away from the website, aim to get them closer. The internal link structure should not be complicated or too deep
- Are there any missing ties on this site? It’s common sense to patch and delete any broken links because they’re terrible for both the guests and search engines. Take care of them, though.
- Will you take your guests through a variety of redirects? If yes, then you need to review the redirect connections, particularly if they have too many redirects. Doing this will give a positive signal to the crawlers of the search engine and will also increase the loading time.
Consistently auditing the internal connections can produce great SEO performance in the long run. Just take a couple of minutes to do it. It’s going to be worth it.
Improve Your Website’s Crawl Budget
No, the creep budget has nothing to do with your SEO budget, but it’s a vital part of our SEO checklist. Crawl’s budget is simply the amount of sites on your website that the search engine has crawled in a day. Sign in to Google Search Console to see the plan for the scanning of your page.
Understanding the crawling plan is just one part of the equation. In addition, the other component is focusing on maximizing and growing it.
Just as it pays to save on your SEO budget, it pays to save on your crawl budget. Here’s how to do this:
- Eliminate any and every duplicate page on your web, because every time a search engine spider hits the duplicate sites, you’re wasting your rastreation plan.
- Avoid sites with no SEO interest (like terms & conditions and privacy policies) from being indexed. Only add it to your robot.txt folder under the Disallow clause, and you’re ready to go.
- Stay rid of broken links and patch them so that search engine crawlers don’t spend your SEO budget on them.
When you go on, you can note the positive effects of reserving your crawl budget for pages that really need to be crawled, indexed and rated.
Optimize Title Tags
Title tags are not the same as the headlines, they have their own role to play on our SEO checklist. That’s why every section on your web should have a well-written title tag that is different in its own way.
As users go through the results pages of the search engine, the first item they see is the title mark. If it’s going to catch their eye, fine. If not, the page will be scrolled down.
Title tags not only increase your page click through the SERPs rate, but also help you get a lower CTR on social media sites such as Facebook and Twitter.
How big is your name tag meant to be? The sweet spot is between 70 and 50 letters. Because if it’s too lengthy, the search engines will cut it short. If it’s too long, the text will not be transmitted.
Furthermore, using the primary keyword in the title tag (preferably at the beginning) may have a positive impact on your search engine rankings. Attempt to arrange the keyword in such a way that it appears organic and readable. If necessary, use your brand name to increase the rate by tapping. Yet stop loading keywords at all times.
Write a Clear Meta Description
According to Ahrefs, including the keyword in the meta description does not have much impact on the rating of the site. Not as much at least as the name of the article. Nevertheless, it is still important to draw up a strong description.
Efficient SEO is not just about rating lower, it’s also about catching the interest of the search consumer. It’s about staying out of the competitive domains and attracting better users.
When someone looks for a common keyword that is (naturally) included in the meta description, it will be illuminated instantly. Which could lead to a better click-through frequency? Not only in SERPs, but also on social media sites where the content is posted.
And make sure that you have a meta description for each relevant section on your web. Leave it below 160 characters as anything more than is truncated in the search results.
Say Yes to SEO-friendly URLs
Your URL design has an important role to play in SEO. Here’s what you need to do to better organize URLs to render them more search engine-friendly:
- Consider any URL understandable for human beings, because the simpler and more available the URL, the more it helps in SEO.
- Use your goal keywords in your URLs. Doing this tends to show what the article is about in case there is no anchor message. Most specifically, clients can see the keyword in the URL of the SERPs, which increases the CTR.
- Remove bad URL configurations. If the URL is not straightforward and well-formatted, users or search engines may be puzzled. There are days when you could have a long string of numbers and characters a.k.a complex parameters in your URL and still score well.
- Keep your URLs quick and centered, about 50 to 60 characters long. If they are too long, rewrite them. Although major search engines have no problems with long URLs, they can be a bit of a problem if users print, paste, post, and share on social media. Having said that, quick URLs can also assist with ratings.
In addition to doing the latter, consider linking link names with URLs, eliminating inappropriate punctuation characters, or having fewer directories.
Work on Increasing Dwell Time
Google records a lot of things, including the period that a client spends on a website after scrolling through the SERPs — which is also the time of residence.
Common sense says that your website needs to be sticky enough to allow visitors to spend more time visiting the web. So Google doesn’t argue with that either.
Because search engines are programmed to direct users to the most relevant content, dwell time lets them weed out sites that are not as important to the keyword searched by the consumer. In other terms, the lower the live space, the more you love Google.
So how are you going to boost the site’s living time? Only make sure that you are:
- Create and posting high-quality, interest-added material on a regular basis so that people visiting the page have a reason to stay and come back. You may also want to use video content to add value and increase interaction.
- Have a good inner reference framework so that the guests are engaged and don’t click back to the search engine result site. With that said, Wikipedia is probably to have the maximum time of residence!
- Keep the website design and navigation simple/clear. Getting too much clutter on the pages could force the visitor home.
- Last but not least, recognize the value of keyword purpose. Try to keep the output of the website related to the primary keyword.
The last item on our SEO checklist was photo optimization. Google Image Search is a very common and good way to get more traffic. Proper image optimization is therefore critical not only for humans, but also for search engines.
Here are three items you can do to improve your photos effectively:
- Optimize internet photos by growing file size to a large extent. Do this without affecting the quality of the picture.
- Adjust the filename to something more concise, so that search engines don’t have a hard time finding it.
- Add descriptive alt text and alternate text to each photo so that search engines will recognize it and potentially rate it higher.
- To improve your chances for SEO photos, go to the Google Webmaster Guide, where you will find the Photo Publishing Instructions that you should obey for the best results.
There you have it — an SEO guide that will actually help the website perform above other competitive pages. It doesn’t matter if your page is new or old, as long as you put the above details into effect, you’ll see the effects of the real world. Period. Period.
Thank you so much for reading!
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