With the introduction of voice assistants some years back, no one ever imagined that it will soon become a driver for innovation in technology. Introduction of Siri was the first peek into new tech world of voice search. There were several predictions made on the use of mobile phones and the boosting of voice search marketing.
Brands like Google and Amazon are continuously fueling the progress of voice-based interfaces at an exponential rate in various sectors of marketing. Well, you must be wondering how this new medium is taking off. How can it be different from keyboard searches and the kind of challenges it possesses for local businesses.
How does Voice Search Technology Works
Evolution in search engines has improved their ability to easily comprehend the language and intent of the users. Google’s Hummingbird update, Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and several other digital assistants are now voice search enabled and are smarter and sharper with every interaction. Even the AI (Artificial Intelligence) technology is evolving at a huge rate. The AI understands the context and user intent along with that it tracks information such as past search queries and behavior. This technology also works for students and not just businesses. Students who are weak in spellings can use this voice search feature. It even has a voice recognition technology which makes it user-friendly.
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How does voice search affects SEO
The effect of voice search on online SEO industry is very huge. It is mandatory for all businesses to incorporate voice search technology in their marketing sector for ensuring their survival in the business world. But why is it important to rank first in voice search engines? It is mainly because virtual assistants rarely present not more than two answers which means being on the top is very much essential.
Zero positioning will be more challenging
According to research, voice search favors the top results displayed on Google’s search results which drives an incredible amount of traffic. With text to speech evolution, marketers have to optimize their online content to attain zero position.
Molding FAQs will be essential
Whenever a user searches, it involves question-based searches starting from how to, what is and why do especially for voice searches. This has made Google an extensive resource for FAQs. To rank highest, the marketers will need to restructure the content to be sure that it answers the questions of potential customers.
Tips to improve Voice Search SEO
With new tools like Amazon Echo and Google Home, it is essential for the marketers to upgrade their online marketing considering how will it be found through voice search engines. Suggestions to improve the modern SEO strategy
• Conversational Tone Draft your blogs and site contents in a natural tone and avoid using technical jargon. Try to deliver concise solutions for simplicity whenever possible.
• Customer-Centric Answers. Figure out the most commonly asked questions that people are discussing over the internet and try to provide their answers on your website.
• Include Specific Locations For Local SEO People often use phrases such as ‘near me’ and ‘around me’ during voice search. Also, a location-specific search has a stronger chance of acquiring new business, so include locations whenever possible.
• Use Structured Data To Help Google Structured data will help Google to find the relevant information on your page. Taking a look at your schema, you can understand if you have to add or remove pages.
• Context Matters The Most Website context is not just about keywords but it also involves sematic searches like relationships between words. If it is possible to combine the exact phrases into the text then it will give better SEO ranking.
More and more people around the globe will be significantly using voice search. So, it’s high time that the digital marketers buckle up and shift the trends as per the users.
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