Whether to include animation on the website can be tricky. Not all businesses need animation to attract customers. There are many who don’t need animation and there are many who do need animation on their website. The deciding factor for this can be many things.
These days animation is not only used for cartoons but for many things. From movies to small few second GIFs. Touches of animation can be seen everywhere as the animation is trendy and user-friendly. Due to the rise of the internet and high-speed connections using animation has gotten much easier and faster. These days Animation has become one of the important Web tools.
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Animation in web design is something that we are starting to see more everywhere. Small, simple animations are engaging and interesting. Large-scale animations can be an interesting visual that pull you into the design of the website. But if you start mixing up too many different moving effects, it can turn into an utter mess.
The reason why animation has become trendy is due to the Touch of Realism. Usually, more than reading content people like to see images or infographics and more than that people like to watch videos. Animation is like mini sized moving images and effects that are between Video and Images. This interests person even more.
In today’s design landscape there are so many plain and minimal style designs, users want more from the website they are visiting. Simple animation on the website can make the user spend some more time on the website, which is the most challenging part for any business.
There are two types of animations: Small Animation and Large Animation.
Large animations are ones that have a weight to them. Often in the form of a video with a longer run time, the large animations fill in a significant portion of the screen and serve as a focal point of the website. Users usually don’t have to tap on buttons on the website to see the animation in motion.
Small animations are the little bits and pieces that you find as you start interacting with a website. These animations might be in the form of tiny bits of decoration or usability tools for the website. Small animations are highlights that contribute to the overall aesthetic of the website and they do not try to become the main focus of the design.
But all of this is fine, but the main question is when to use this animation? The problem with every trend, including this one, is the question “when”. Animation can be a nice little trick and good design tool to engage customers, but it is not to be used for every project or activity. It needs to serve a purpose for the user and not get in the way of the message of the whole website.
Animation as a designing tool can benefit your website a lot. All you need to do is consult a professional web designers or developers to get the right animation for your website. You must know the intent of the animation and how it will be useful to your business if you decide to use it on your website.
