It’s hard to believe that most of the small businesses currently don’t have a website. Believe it or not these businesses claim they choose not to have a website to avoid the cost of designing a site. But there’s one thing that these small businesses don’t realize that a website can be built in less than $100.
Yes! You can buy a domain name, website hosting, install WordPress and buy a pre-designed WordPress theme to setup your website. You must be wondering how can you built your own website without the help of a web designing company as it involves technical part. Your answer for this question is explained below.
Let’s start with what WordPress is.
WordPress is a content management system (CMS) that allows you to easily create, edit, manage and publish content on your website without learning any programming at all.
SAVES A LOT OF MONEY
Usually, to hire a web developer it costs around $2,000 to $25,000, who designs a custom HTML website. Also, the yearly hosting fees and maintenance fees will exhaust your entire marketing budget. This is why today small to medium businesses are now choosing WordPress over HTML to build their websites.
There has been a long debate of whether to choose WordPress or HTML, but the choice is pretty simple. If you are a big corporate brand with strong marketing budget then you can hire a designing firm to make custom website. However, small businesses choose WordPress as it’s affordable and easy to setup without any programming.
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THOUSANDS OF THEMES
One of the reason why people love WordPress is that the platform gives you access to thousands of themes to build any website. WordPress theme shops makes the process easier of accessing high quality websites with affordable prices.
EASILY SCALE WEBSITE PLUGINS
WordPress plugins allows to extend the functionality of your website. Using these plugins, you can create contact pages, improve SEO, landing pages with just few clicks
BEGINNER FRIENDLY
You don’t need to be expert in coding or web design to work on WordPress as it comes with friendly user interface that lets you manage your site from single dashboard. You can add or edit pages, change appearances, headers and many more.
CONTINUOUS SUPPORT AND UPDATES
WordPress is used by millions of users around the world and if you faced any problems, the experts will always be there to answer your queries. Its automatic system will get updated with minor upgrades and it’s free!
SUPPORT MOBILE DEVICES
WordPress supports all mobile platforms and screen sizes. It has themes that are pre-optimized for mobile screens, especially when you buy premium WordPress themes. Unlike HTML websites, you don’t have to create a separate version of your website for smartphones and tablets.
BETTER SECURITY
It’s easy to install additional plugin for security to protect your website from hackers, malware, enforce strong passwords and keep your site safe from all sorts of bad things on WordPress. You don’t have to hire a security expert anymore.
EASY SEO IMPLEMENTATION
Optimizing your site pages and content for search engines is the most annoying thing. Imagine how much work it takes to optimize pages on HTML for keywords and meta descriptions as it has tons of pages. Well, WordPress has a plugin for that too. Yoast SEO is one such plugin lets you easily implement meta descriptions and even optimize your pages for keywords.
EASY CONTENT MANAGEMENT
Like uploading interactive media content using the simplified interface, make displays of your pictures and adding cool widgets to the sidebar and What more, none of it will involve writing a single line of code.
TURN YOUR WEBSITE INTO AN ONLINE STORE
Thinking to start an e-commerce website?
Plenty of online stores are powered by WordPress and you can get free plugins, like WooCommerce, make it easier by allowing users to set up online shops with their new or existing WordPress websites without any hassle.
TRANSLATE WEBSITE INTO A DIFFERENT LANGUAGE
If you’re targeting a global audience then it’s significant that you convey your site content in their own language to enable them to comprehend you better.
In case you’re utilizing a HTML site, it would take a very long time of work and a major heap of cash to hire people to translate your website into different languages and create different versions of the website. Fortunately, WordPress have plugins that let you not only translate your website into over 40 languages, but can also create a WordPress multisite to run each language on a separate site.
CUSTOMIZE THE WEBSITE DESIGN
Who said you cannot customize the design of a website on WordPress?
The vast majority of people avoid using WordPress believing that websites can’t be customized on it the way HTML website does. There are great page building plugins that allow you to customize the look and feel of your WordPress website design. Regardless of whether you buy a pre-designed WordPress theme, you can use plugin to design a custom home page or a unique landing page or even a lovely portfolio to exhibit your items using its easy-to-use visual composer.
EFFORTLESS A/B TESTING
A/B testing or split-testing is a significant piece of each business marketing plan that will definitely enable you to expand your conversion rates.
On account of WordPress’ capacity to interface with third-party applications, you can integrate A/B testing, for example, Unbounce and Optimizely, to create landing pages and run split-tests to improve your site to capitalize on your traffic and create more sales.
These reasons would be enough to convenience you that WordPress has become the most preferred and easy way of designing websites.
Do you have a website development requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai.
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