Below are few of the questions which the visitors would want to get answers within a very short span of time. Let us see what are those questions and how can we develop website in such a manner where we will be deliver to answer all the questions.
What are you selling?
First of all, they will immediately want to know what product or service you are offering. The minute they land on the website, they should be absolutely clear about your products or services.
Why should they care?
After establishing what your offer entails, your visitors will have an even more pressing concern. How will it improve their lives and solve whatever pain points they are experiencing. In other words, what is in for them and why should they care?
What is the cost?
How much your must have convinced the visitor for your services / products and benefits, the core question remains how much it will cost. Even if the pricing is not shown on the first page, one should make sure that the user is easily navigated to the price information within the minimum clicks, most probably 1 or 2 clicks.
What differentiates your brand from others?
It is very essential to differentiate your brand from other competitors to establish a unique brand identity. Many consumers would want to know about your company’s story and history, though not in detail on home page which can be written in about us page.
Can I easily navigate through the website?
The navigation of the website should be easy and quick as the visitors would not like to spend time searching the links to where he wants to navigate.
Who else is using the website?
Social proof is a psychology hack and that is huge these days. Consumers want validation of a product or service before they spend their hard earned money. It thus becomes necessity to establish notable customers to put the visitor’s mind at peace.
Can I trust the website?
Trust is a huge thing. With many shopping having a healthy level of scepticism these days, it is crucial that you are able to establish at least a baseline level of trust. If there is even a slightest doubt about your reputation and credentials, there are high chances of loosing bulk of customers.
How can i contact you?
Considering the fact that today’s visitors are internet savvy, you definitely need to include contact section at the place where users can fond the information easily.
-Mukund Pilankar
