What is Google Blacklist / Penalty?
When Google marks your website as blacklisted or gives a penalty on your website, that means it states your website is not safe for the visitors. Google suspends around 10,000 websites everyday. When your website is marked as blacklisted, then you need to take utmost care of your website in order to get back the authenticity of your website. Google and other search engines everyday use their algorithm to detect the authenticity of your website and if it finds any malicious activity on your website it will send a warning to you and your website visitors saying that this website may cause harm to your device or computer. It is important to protect your website from getting penalised by google as it can harm the quality of your sales. If your website has been blacklisted/penalised by google then using Google Webmaster tool is one of the best sources to get back the originality of your website.
How does Google identify your website as unsafe for users?
In this digitally growing world, a website for your business is a must as it helps you gain visitors and potential customers. Getting blacklisted from google or other search engines is the biggest loss for any business as it will block all the visitors from your website. Before blocking, blacklisting your website google with the help of its bots analyses your website and decides if your website is safe or unsafe for the visitors.
Below are the various aspects that Google checks on your website:
- Certain harmful virus that may affect the computer of the user
If your website is not secured, it may get virus and those viruses are harmful and it may cause harm to the device of your website visitor, to avoid this you must check the authenticity of your website every week.
- Low Quality Content
If your website contains content that is not proper, illegal or copied then google might block it, as this content can provide wrong information to the visitors and mislead the fact, google blacklists your website so the content cannot be seen to its visitors.
- Scammed Pages
Sometimes to increase the visitors on the website, marketers link unauthorized pages with the website and gain backlinks and visitors on irrelevant pages. These pages are of no use to the visitors hence google identifies this malicious activity and blocks such websites.
- Keywords Stuffing
To make the content more relevant to the visitor of the website, marketers use black hat seo techniques to gain a high ranking on search engines. With the help of bot search engines identifies these malicious activities of using more keywords than usual or recommended by search engines and hence there are chances of google blacklisting your website.
To prevent your website from getting penalised by google, you must avoid using the above malicious activities on your website/ web pages as it can cause indirect various harm to the quality of your leads / sales.
Innovins is one of the best website designing and digital marketing agency in mumbai. We at Innovins use authentic SEO techniques to attract genuine visitors on your website and help you gain a higher ranking on search engines which will automatically impact the growth of your sales. To know more about our services, you can directly contact us!