Traffic is not good, online sales are even worse, and let’s not think about the lack of phone calls.
Everybody, including you, is asking the same — is your website a failure? Not yet, or not if you have anything to say about that. While a collapsed website may seem like a dilemma without a fix, that’s not the case.
A lot of factors can affect website failure, from the slow speed to poor design, but be assured — your website isn’t past the point of no return. Whether with the assistance of your design and development department or with the support of a company that specializes in website collapse, you will take your website back to its former glory.
Are you ready to fix your site right now? Keep reading to learn about the three factors behind a failed website and how to make it non-existent.
1) Your website isn’t fast – Poor page is one of the main reasons websites struggle to do so. Go ahead and check the pace of your page (for free! – from PageSpeed Insights) now.
Why can a slow site cause website failure?
No matter the business, product or service, a sluggish website could prove deadly to the sustainability of your website.
Users don’t want to wait to load your web or website. They’re on a quest to do something, whether it’s to study a subject, compare service costs, or find a new recipe for dinner tonight. We want answers, and they want them right now.
That’s why more than 50 percent of users leave sites loaded after more than three seconds.
If the pace of your website is more than three seconds (or even two, as most consumers expect the pages to launch in two seconds), you may have found the cause behind the error of your website.
Companies that make site speed a priority will benefit from a number of benefits.
For example, a company that increases its site rate by one second increases its converts by 7%. Perhaps more, we have longer sessions, which means that people spend more time on the company’s website.
How do I make my website faster?
Building a quicker website includes a number of different solutions and strategies, including:
- Compressing web photos with devices like Squoosh and Kraken
- The decrease in the number of redirects and 301s
- Use web cache to decrease the number of tabs you need to reload your pages
- Boost database reaction times by addressing quality bottlenecks
- And evermore
In some cases, you would require the support of the designer to make these changes.
While you may be able to compact site photos quickly, designing software may prove challenging without the experience of the programmer. If you don’t have an internal development department, you can invest in page speed optimization services to help your company manage a strong web.
2) Your website is not easy to use
Sites can also flop because they are complicated and difficult for users to use.
Why can a hard-to-use website cause website failure?
A page that is difficult to use can result in a website failure for a number of reasons, including:
- People can’t see or find the answers they need.
- People can’t take the kind of step we need
- Users are unable to reach the page
Essentially, a poorly designed page prohibits people from doing what they (and you) want to do.
When it comes to web design, you want to offer a smooth customer experience. People should move effortlessly from one page to another. They’re not supposed to think about what they need to do, because your website has an interactive interface.
Some of the web design elements that can lead to poor usability and frustrating user experience include:
- Navigation menus
- Clickable elements
- Color palette
Looking at the impact of poor functionality on the performance of your website, declare this fact: almost 90% of users shop with a competitor after poor user experience. It’s no wonder, though, that accessibility is one of the main reasons for website failure.
How do I make it easier to use my website?
If you really want to make your website a place that users and web developers love, please take the following steps:
- Ask your friends, family members, and employers to complete a task on your page.
- Track their acts (and reactions) as they try to complete the task.
- Ask for feedback on the look of your page, as well as what made the project challenging.
Next, list all the reviews and search for correlations.
Of eg, did most everyone comment on how difficult it was to read the text because of its color? And did they mention that navigation was unpredictable in its organization, which made the job difficult?
With this advice, you can collaborate with your design and development team to come up with a few improvements.
Details of some improvements to boost the website and avoid a malfunction of the website include:
- Making the navigation bar synonymous with its location and organization
- Updating a version of your website for clarification
- Site color palette tuning for readability
- Changing the format of the website to boost usability
- Changing the format of the website for better functionality
If you have concerns about how to boost the ease of use of your page, you can always collaborate with a web design company. like Innovins Pvt ltd
3) Your website is not designed for SEO
Sites without Search Engine Optimization (SEO) may also collapse. Is your website using SEO?
Why can an unoptimized website cause website failure?
Where do you go when you’re planning to buy something? Very probably, the Internet.
Whether you’re going to Amazon, Youtube, and Twitter, you’re using the Internet to look at your choices, compare costs, or (in some cases) make your order. Studies show that around 80 percent of people conduct online product analysis.
Nevertheless, the Internet has more than 1.9 billion websites.
How can you find people who have never heard of your company, products or services? Search engines.
Search engines, such as Google and Bing, give the business away to spot users on your target market. That’s because search engines compile a list of search results that feature websites across the web.
If your page features in the rankings, you have an opportunity to get in touch with your target.
Nevertheless, the presence of search results does not ensure a cure for error of the website. You need to show for the most effect on the first page of the report because most people adhere to the first page. For eg, only 25% of users go to the second page of the data.
How can the company make a top spot in search results? With SEO.
SEO optimizes your website for search engines and users alike. While it incorporates a number of technical and non-technical approaches, SEO follows a simple and straightforward objective: to provide consumers with an easy and positive experience.
Organizations that do not use SEO, though, put themselves at risk of failure of the website.
People can’t find the page, and your site won’t get clicks, leads, or sales. The dilemma can get worse if you have a sluggish and poorly designed website as search engines like Google use speed and user activity as ranking criteria.
You can search and see if your website uses SEO (and how well) with a free SEO checker.
How am I going to make my website SEO-friendly?
Although designing an SEO-friendly website can serve as one of the most difficult solutions for a failing website, it also has the greatest impact. You can not only boost your place in search results but also raise vital client figures such as sales and revenue.
If you want to refine your SEO blog, test the fundamentals of SEO, from keywords to title tags.
When you learn the basics of SEO, you can move ahead with your SEO approach. Begin by auditing the website, either manually, properly or with an SEO checker. Your review will provide the basis for your SEO strategy.
SEO plan is different, but they all include an emphasis on the following factors:
- Study keywords and search terms used by people
- Optimizing name tags, meta descriptions, and layout of sites
- Creating new website sites, such as blog posts, which target fresh, high-value keywords.
- Improve page speed
- Build a responsive website that will display on all devices, from laptops to smartphones.
- Networking with industry leaders and bloggers
- And evermore
You can also work with an SEO company if your department does not have the resources or time to commit to SEO. Throughway of SEO services, the organization can customize its content, avoid website failure, and increase its revenue.
Thank you so much for reading!
Do you have a website development and website design requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai. Please give us a call: +91 9987053623