Now that you’ve finally decided that it’s time to build a mobile app, you have to make some decisions. one of those options is to choose which operating system to start. ou have to choose between the Google Play Store or the Apple App Store. t’s not a simple choice.
What’s the reason?
Ok, Android and iOS users are behaving differently for example. o if you start on the wrong platform, your primary target market might be overlooked. f there was only one option that would not compel you to choose. spoiler alert–there’s. Though then we’re going to get to that. or now, we’re going to work on the assumption that you’re building a native device. you’re going to have to choose between Apple and Android in this situation.
This is why.
The technology for native apps on both platforms is not running. f you want an app that is accessible in both markets, you will need to create two different apps from scratch to satisfy each operating system’s specifications. It’s a long and costly operation. know from experience, believe me. et awareness comes with experience as well.
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Sets of features
The enhancements are linked to the app’s core features.
What exactly is your app’s purpose?
The answer to this problem may depend on the programming code that is written.
Ios is relegated to a closed ecosystem, closed environment ensures that Apple uses the network to control access. everything material is restricted to specific devices that this platform serves. hat ensures you’ll have to use the apps of Apple as a product, but there’s a ton of them.
The benefit of creating the software on a closed ecosystem such as Apple ensures more flexibility and reliability is possible. ut with that said, the project will be subject to more constraints.
Buying a product that runs on a closed ecosystem from the user’s point of view ensures it will have a higher price point. apple devices are therefore more expensive than Android devices in general.
It offers you a little more information about the customer, but in the near future we will get into it in more depth.
Android runs on an architecture that is open source. it make plenty of improvements as well as plenty of apps.Platforms that are open source are less stable. mobile network providers often block notifications. android has an open platform to foster innovation from users.
You can get free source code from Google and port it to the hardware of your device.
It ensures you’re not going to have to go through as many hurdles to build the Android app because there are fewer restrictions.
How can I make money?
Every mobile application’s purpose is to make money, right?
If that’s not your primary goal, you may need to re-evaluate your decision to first create a website.
So how are you going to make money?
Here are some of the business models that are most popular.
Pay per download
Based on which approach (or strategies) you plan to adopt, Ios or Android may have an effect on your choice to create.
When you charge consumers to use your app, you can first build it on Apple.See how free vs. paying applications are spread across Itunes and Android.
There is a clear difference between the two systems, as you can see from the charts.
So if you’re going to charge for purchases, the way to do it is the Apple App Store.
That’s because when they’re browsing for something to use, some people are used to seeing more paid apps and less free apps.Thus Android users don’t see as many apps for installation requiring payment.
And once they see yours, they are likely to prefer only choosing another one that has identical features and is delivered free of charge.
Only remember that it’s going to be a costly tactic if you ask Apple customers to use your app.
You’re going to have a much greater cost of acquiring clients than giving them for profit.But you’re also going to make more money at once with that in view.The customers are also going to be more active.If they’re willing to pay for it, that means they’re not likely to give it up.
If you’re going to make money from advertising and in-app purchases, you should first build on Android.
Just don’t demand too much of your in-app purchases.You’re going to get less revenue per order, but there’s a lot more people out there.
The market share is driven by Android users.
Once we think about the different types of people using your device in a little while, I’ll give you some more specific numbers.
The downside of launching the device on the Android platform for free is that more updates will be available.Yet the customers may not be as committed as they do not participate in the app.
So the trick to this plan is to find a way to get money from people who make the most of the device.Pay for updates to applications and premium services to boost their experience.
Cycles for release
Here’s something entrepreneurs don’t always care about when trying to figure out which platform is best for their business right away.
Within their respective platforms you have to remember which app update the customers are using.
Clearly, the program needs to be written in code that is compliant with the most up-to-date versions of software.
But there’s a big difference here between smartphones from Apple and Android.
Apple’s majority of users run their computer on the latest version.
In reality, 95 percent of Apple users have enabled on their computers one of the two new operating systems.
It makes it easier to design and build because you can guess what your device will be able to do.All you need to do is be prepared for more changes and improve the user experience depending on the apps they use.But for the most part, a couple of years ago, you won’t have to worry about tech.
On the most current operating framework, Android users are not all up-to-date.Since these people are all over the world, you may need to update the latest versions of the Android software with older versions that are obsolete by Oreo and Nougat.Such networks are run by less than 20 percent of users.
As you have to handle such a wide range of models, this allows the development process more difficult.
If people think in creating mobile apps, they think about mobile phones automatically.But you also have to take tablets into consideration.
Look at the trend of tablet possession.
We witnessed a 42 percent rise in tablet ownership in the United States during a five-year stretch.
The number is always rising.And when creating the app, you need to hold tablets in mind.
Many people like using iPads as they’re user-friendly.These ipads are simple to use and elegant.For young children as well as older generations, they are a popular choice.
People using Apple tablets are going to watch videos, play games, or spend time doing other fun things.
On the other side, it is more advanced for those who own Android tablets.We may use such tools to operate on or own a project because they are using it for their job.
Generally, Ios seems to be ruled by Apple ipads.You may even see certain users using an iPad tablet who have an Android phone.
Yet consumers of iPhone are far more faithful to smartphones and other apps from Apple.
You’re far less apt than an Android smartphone owner with an iPad to see an iPhone user with an Android tablet.
Adoption of a business
Recall when Blackberry ruled the job market?
It seemed that someone wearing a suit had a Blackberry in their pocket as well as holding a briefcase.But the days are over.
It is understood that Apple devices are better.As we spoke of their closed ecosystem, we mentioned this earlier.That’s why you’ll see big corporations and their business devices like IBM working with Apple.But there are less options with increased security.
It’s less safe since Android is open source.But there are a number of apps and even more functionality with that said.You need an iPhone or iPad for Apple users to access your mobile app.
While there may be different versions of those apps, the amount of devices running on the Android platform can not be measured.
That’s probably another reason why the global market share is dominated by Android.
Why are there two channels
Let’s start with the basics to avoid any confusion.Apple devices operate on iOS apps and on Android’s operating system work Google phone.Android controls market share on a global scale.But it’s closer to an even split in the U.S.Apple users use their iPhones and iPads to access the mobile store.While there are more choices for Android users with phones such as the Google Pixel, Asus, Samsung Galaxy, and more phones and tablets.
The number of smartphones may clarify why more users around the world have Android.But that doesn’t mean it’s the best option for your approach to build and deploy.It all depends on the primary function of your device and the target market for your product.It’s a company with mobile apps.Whether you are building a new device from scratch or releasing one to boost your existing business, this statement holds true.
So running a business or a mobile app, n this case, means you need a marketing strategy.For those of you who already have a company with an existing client list, it’s much better.Look at those consumers to inform you their favorite operating system.If you’ve never built an app before I wonder what you might think.Why am I not able to develop the two?
Well, you can do that in principle. But it will cost you a great deal of money.If you have at least a few hundred thousand dollars to spare and up to a year to invest, you are likely to be able to build two native apps at the same time.But you’re going to have to choose between Ios, Android, or the final (and perhaps more reasonable) choice like everyone else out there.
When to grow first for Apple
You have to recognize some may relations between the customers and Apple users ‘ behaviour.Do some work like that.For starters, men are spending more money than women on Apple products.The analysis shows a significant gap in this division between the two genders.Does that imply that you should first grow your Ios product if the primary target audience for your business is men?
Needless to say.
For a reason, I included this graph, because it is a perfect example of misleading information.Although the analysis may be useful, it does not necessarily translate into your marketing strategy.I do a lot of business research and see this flaw all the time.One runs across something like this on their marketing team and begins to make conclusions.Don’t rush on results.This study is clearly saying that men are investing more on Apple products. It does not claim why Apple devices are open to more men than women.It’s actually the opposite.A woman with an iPhone is more probable than a male.Yet 5 percent is not enough to build a marketing strategy around a significant difference.Besides, ipads don’t compensate for this.You’ve got to dig deeper
What about the annual revenue?
Users with an Apple device, on average, make up 40 percent more than Android users each year.So if you have a wealthy consumer targeting business, theiOS app may be a better place to start.
Apple users, in relation to their economic status:
- Have more dedication
Spend more money for each app
Get higher educational credentials
These are some useful pieces of information that you can use in making this decision to your benefit.
Here’s another thing to consider.
95% Apple mobile users operate their computers on iOS 10 or iOS 11, the newest iterations of the app.You want to insure that your software is always running smoothly and completely configured.But iOS production isn’t a bad idea for your enterprise if you can continually upgrade the device and keep up with the latest tech specifications of Apple.
What else is the best way to first grow the Apple app?
If you’ve got plenty of time and energy.Although we’ve only discussed everything else about iOS users and how their action is relevant to your business, that’s the reality of the situation.
It’s expensive to develop an Ios app.It will also take a very long time to complete the process.
Once it has been installed and the device is finally launched, it will still cost you a lot of money.Regular maintenance is also not inexpensive.
And you’re going to have to pay for third-party rentals, server space, and other undisclosed production and maintenance expenses.Large corporations can do this, but for the average person, such prices are not fair.
When to first build for Android
As we just talked about, there are certainly circumstances where it makes sense to develop first on the iOS platform.
Well, the same applies to Android.
Although Apple users may have more resources and higher education statistically speaking, Android users control global mobile device web traffic completely.So the chances of finding the target market in this category are better.But it would be an overstatement to say you can’t go wrong by working first on Ios.As I said previously, the Android-Apple split is equal to 50/50 in the U.S.So if you’ve got an American business and you’re creating an app to boost your customer experience, Ios won’t always be the clear winner.Yet when it will be, there’s a possibility here.Were you going to use push notifications to keep users involved?
Driving revenue and rising ROI is a great strategy.3.48 percent of Android users display push notifications, while Apple devices access just 1.77 percent of push notifications.Interestingly, Ios users are more likely to opt-in for more updates.
So when it comes to engaging consumers after they’ve already downloaded the app, if this is part of your marketing strategy, I’d continue with Ios.When it comes to your marketing strategy, here’s something else to remember.You would need to get them to use the software in the first instance before you can attract users with push notifications.
What is your cost-per-install (CPI) budget?
Okay, Android’s typical CPI is almost half the expense of iOS apps.But you won’t just have to hit a larger audience, but it’s easier to get those people to download the device as well.
Yet, depending on your company, such downloads will not necessarily translate into revenue.Android users are less inclined than Ios users to make an in-app purchase.
So for ecommerce users or those of you who are willing to offer paid content, that’s not good news.But, if you’ve built up a great plan for mobile ads, you could profit from working on Android first.This is the Android platform’s main source of revenue.
Because of the reasons we’ve just thought about, maintaining a long-term customer relationship on Android is more costly for you.But even though the cost is higher, you’re more likely to get more long-term buyers, just because there’s so much more Android users out there.Remember when we talked earlier about how Apple users keep up-to-date with their software?
Okay, here’s how it lines up with Google.
On Nougat and Oreo, which are the two new operating systems launched, fewer than 20 percent of Android devices are running.Clearly, after it releases, you will still need to make changes and improvements to your software.But to keep up with new rules based on the latest Android operating system, you won’t need to do this.
All you need to do is make sure the device is also compatible with older versions of Android software.The Google Play Store also makes it easier for your device to get accepted.It’s just a fast process that makes sure you don’t violate any of the rules.
The method of certification is automatic and focuses mainly on breaches such as spyware, ransomware, breach of copyright and sexual content.Similar to the iOS App Store, it’s a much quicker clearance.
Compared to Ios, you need a lot of time and money if you’re going to develop on Android first.You’re going to need even more money actually.
The method of creating Android costs 30% more than Ios.It will also take a long time.So if you’re in a financial position where you’re able to afford the next year to tie up most of your development funds, go on.But for all start-ups and small businesses, this is not realistic.
A third way is available: the hybrid device
One of the best parts of a hybrid app is that no complex coding skills are required.It can be done by anyone.Since you can create these without coding, it’s not necessary to employ an app developer.It reduces down on costs enormously.It also speeds up the process considerably.You’re not going to have to wait a year to launch your app as you would by native growth.Customizing the hybrid system on the internet is all about finding the right setting.I know I’m a bit biased, but I highly recommend the program of Innovins.Check at how competitive are the choices for purchasing.Then equate these figures with quotations you’ve received from different agencies and app developers.
There’s no relation necessarily.What you spend for BuildFire for a month will hardly support a developer’s hour of work.Hybrid devices are perfect for people who don’t want to choose between Android and iOS.
You will run the device concurrently on both operating systems without the need to build two separate apps.It’s also the best option for people who can’t afford the expense of native creation fairly and want to access their software as quickly as possible for consumers.
Thank you so much for reading!
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