Color is an important aspect of website design. Many may not realize it, but the color of the website can significantly affect website visitors. Every color used by the brands tells something about the brand. Hence each and every brand has their own color which represents them. Same goes for the website as well. The colors you will use will represent you. Each and every color has a psychology behind it when you use it for a website.
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Capable to act as a stimulus for the senses.
According to studies by experts, colors are capable of stimulating the senses. Red can actually make you feel excited whereas blue can make you feel calm and at peace. Its warm tones V/S Cool tones. For example, most of the luxury e-commerce websites use black or white. Black states prestige and elegance and white means perfection and purity. This is how brands use colors to represent themselves.
Color schemes are important as it is the very first thing that catches the attention of your customer.
There are brands that use mono-tone as well as there are brands that use color schemes. Use of two colors always draws more attention to your website. For example, black and white, red and blue, blue and green, blue and white etc. These are some the common combinations used for many websites. White is usually the most preferred base for the website for a cleaner look.
Right Color for your website.
Choosing the right color for the website can be tricky. You have to know your brand as well as your target audience well. You must know what you want the customers to focus on, based on this you can select a color scheme for your website.
The color you chose will represent you as a brand in the market and will differentiate you from others.
Designing your own website keeping in mind various factors can be difficult. There are website designers and developers who can help you with the process. This will make your job much easier.
Make sure you select the right color for your website as your visitors and customers will associate with you through the color you choose.