With the growth in the usage of smartphones, the search on the internet has increased rapidly and along with it increases the competition for brand marketers. According to a research it was proved that the future of the internet is smart phones and its users are increasing at a high rate regularly.
Marketing is a dynamic process for brands and in this digitally growing world, digital marketing is a crucial and important aspect for the brands to grow and increase their sales. To help your website be visible on the top page of search engines, SEO is very important and keywords play an important role in making your website seen on the top of search engines. With the growth in the technology and usage of the internet, voice based google search is increasing at a higher pace then normal. It is easy for the audience to search without typing and is also time saving. In a report made by google, it was found that voice based search is likely to grow more and can be replaced by typing search.
With voice searching, you don’t need to type the keyword or phrase to find the information, rather you just need to click on the mic sign and speak your query or the information you want to find. In just a few seconds the search engine will suggest a list of websites or web pages matching your query. This voice search technology is time saving and is very effective hence it is growing at a high pace. This voice search space is affecting the algorithm of SEO searches and marketers need to grow with the change to maintain the growth of the brand in the modern market.
Below are few points that will help your brand grow in the world of voice search technology:
- Keyword Research
As we know that keyword is basic and yet the most important part in SEO. Keywords help the pages to rank on top of the search engines. It was the most crucial part to select the keywords as per the brand’s information. But with the growth in voice search people often don’t speak the keyword, rather they speak the whole query, so it is important to use the keywords in the content as per user intent.
- Natural language
The use of natural and simple language used in the content will definitely help your web page or website to rank on search engines as it is more adaptable by the audience.
- Question Based Search
In the growth of voice search, people don’t often speak the keyword instead they speak the query. So it is important for the SEO professionals to use the keywords in questions that are likely to be searched by the audience.
- Local SEO
Local Seo will play an important role in voice searched SEO, as people tend to search local information on their phones and it is important for the SEO professionals to focus on local SEO to grow their website visits.
The Future of Voice Search Technology is rapidly growing and will become an integral part of searches on search engines, hence it is important for marketers to focus on all the aspects that will help them increase their sales through the use of modern upcoming technologies.
Innovins Softtech Solutions is one of the best Digital Marketing company in Mumbai that helps in managing your brands with the proper usage of SEO, SMM and paid media. If you want to know more about our services, please visit our website and contact us!