When a user first visits your website, the first thing that they’re going to notice is what the website looks like – navigation, services, great links, and quality content will all come later. Because first impressions count, it’s important that your website looks professional. The next step is to make sure your website IS professional, by helping users find exactly what they’re looking for.
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1. Pay Attention to Fonts
Fonts are a quick and easy way to change the look and feel of your webpage, making it look more fun, more goofy, more serious, or more down-to-business. Picking a font that matches your company’s style and culture is essential to a look that is professional, modern and distinctive.
2. Background is Important
Backgrounds can be simple or sophisticated, ranging from just a single color tone that’s easy on the eyes, to a photo that’s enticing and mesmerizing. It shouldn’t be too overwhelming, and it should reflect your business’s unique brand style.
3. Use Big Images
One of the easiest ways to make your website really standout, look more professional, and increase user engagement is to use big, high-quality, beautiful imagery. The technique is one that’s used by some of the biggest brands.
4. Keep it Simple
No one likes a cluttered site – it’s hard to look at, and even harder to navigate. Your website should be kept clean and clutter free, well organized, and great at directing users exactly where they need to go.
5. Make it Easy for People to Learn More About You
One of the easiest ways to make your website look much more professional is to have a section where people can find links for discovering all that they need to know about your business. Typically, this is at the bottom of a website, and will include links for contact information, your about page, career section, and more.
6. Use Basic Logos
Logos that are complex – with too many colors and too many different fonts – can be distracting to a first-time visitor to the site. Instead of going for something too bright or too bold, aim for something that’s simple, straightforward, and visually appealing.
7. Consider Implementing Icons
Much like a logo, an icon can be a simple way to represent an idea or a command in picture form, and can greatly improve the professional look and feel of your site. Icons don’t have to be complex, and they don’t have to be used for everything.
8. Choose a Color Scheme
A color scheme is an important part of a professional website, and much like text and background, can highly influence the immediate like-ability and appeal of your site. A color scheme should be consistent throughout your website, so that users don’t constantly have to readjust each time they visit a different page.
This may all seem a little overwhelming for non-designers, but as long as you’re aware of the elements that make for a well designed website, it will be much easier for you to communicate to a designer.