The benefits for small businesses of strong online presence are numerous. One of the primary positive effects is that it gives organizations a stage to launch their ideas or products, and provides them with a voice to reach their audiences. Having an online presence can increase profits through sheer visibility and customer awareness alone, but there are also other, more tangible financial benefits.
Research shows that most people turn to the Internet to research companies and products. This trend is global and growing at twice the rate originally predicted.Let’s find out how Small Businesses are getting benefited from a Strong Online Presence?
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1. YOU CAN BUILD RELATIONSHIPS
You turn up, share important information, answer customer questions, solve all the barriers to buying, show how your product or service can meet their needs and address their pain points. You do this consistently, over time, and build trust.
Strong online presence gives you the perfect vehicle to tell your story through your social media updates,Use analytics to find out what people read and share, so you can give your customers more of what they want, Use your social media channels to listen to your customer’s questions and concerns, answer customer questions and concerns with a blog and reinforce brand familiarity with a regular graphic style and written voice.
2. YOU BECOME SEARCHABLE
Remember, you are not Google’s primary customer. To be found, you need search engine optimization (SEO). This simply means your content is formulated in such a way as to make it easy for search engines to find your website, read the content and index you accordingly.
Don’t be intimated by the term SEO. Yes, it can get complex but, for a beginner, even the simplest steps can give great results. You just need to develop a habit to create a new and good piece of content.
Keep a note of the words your customers use to describe their problems. You can get benefited out of it because that’s what they will type into a search engine when they’re looking for the product or service you provide.
You’ll need to find your keywords to get started. This can be a little confusing at first but yes it gets easier with practice.
If you use WordPress for your blog, consider installing the Yoast plugin. This does the heavy lifting for you and, by aiming for that green traffic light, you’ll soon learn how to enhance your blog posts.
3. IT EXPANDS YOUR REACH
Looking for information? How many of you simply grab your phone and head for Google? The statistics tell us that most of us do just that.Like even if you run a bricks-and-mortar business, people are still searching for you online.It’s amazing looking back at the statistics for web usage and online search. Internet use is now twice what was predicted 10 years ago. The online world is now an everyday reality. So much so, consumers measure a company’s credibility by its web presence.As you can see the usage of internet is double the expectation it is obvious that it will expand your reach. Yes only if your product or service isn’t limited to local customers, the world literally opens up to you. Someone sitting on the other side of the world can search for you in the same way as someone sitting next to you.
4. IT OPENS THE DOOR TO CONTENT MARKETING
Content Marketing is a way to attract patrons to your company using priceless information you create. This information can take many style, for example: blog posts, videos, podcasts, social media posts, emails. Rather than you going out to find customers, they find you online. This is because the information, with good SEO in place, of course, has been indexed by search engines. The information you provides helps them solve a problem or answer a question. Over time, this locates you as an expert in your field. When a customer makes a decision to buy, your small business is familiar to them and trusted by them. It also provides you with an opportunity to capture emails. Seth Godin coined the phrase Permission Marketing. Customers have given you permission to contact them. A direct line of communication between you and a potential customer. In a world full of fading tweets, FaceBook posts you might see, you might not, and millions of blog posts, inboxes have held their own place. People still check their emails.
5. IT CAN IMPROVE & STREAMLINE CUSTOMER SERVICE
Fancy being open 24 hours a day, 7 days a week? No, i don’t think so. Having a website, of course, makes that option a lot less painful.94 percent of consumers use the Internet for research before making a purchase.Answering questions before they’re asked can reduce the need for phone calls or emails. Having useful, customer-focused information and articles online helps to build professional image of a company.Extended opening hours don’t only apply to answering queries. If your product or service is suitable, you can be selling 24 hours a day too. An online home may even provide opportunity for you to diversify your income with digital or online products.For a small business, having a well-planned website can be like having another member of staff.
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