So you’ve started a business blog, providing truthful understandings about the latest news and most crucial issues in your industry. With such great content, your blog should be raising your company’s profile and generating more customers. That is, of course, if anyone is actually reading it.
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The problem with blogging is that having great content isn’t always enough. You also have to keep search engine optimization in mind, and make your blog charming to the biggest search engines to drive real traffic.
Here are seven tips to help you enhance your business blog for search:
1.Identify and Write for the Searcher’s Intent
In order to get a blog ranked it has to carefully answer the intent of the searcher. It has to answer all their questions in detail or provide them an outlet to get their questions solved.One of the biggest mistakes you can make with your business blog is to fail to include appropriate keywords in your posts. Every post is an opportunity to get noticed by search engines for a new set of keywords. Look for the right keywords: Make sure you are doing some research on keywords that will be required for on-page optimization. There are several tools and techniques you can use for finding related keywords for the blog that you may have not considered before.
2. Encourage social sharing
Social sharing, such as the number of times your content is shared on Facebook or the number of links back to your site from Twitter, play a role in how sites are prioritized in search engine results. That means social networking must figure into your blog strategy.If you are already utilizing Facebook, Twitter and other social media channels for connecting with people then why not promote your blog on these platforms for more publicity.
3. Gain Reliable and Relevant Backlinks
Once your On Site SEO is arranged, it comes down to ‘Reliability + Relevance’ in the backlinks you acquire. Any powerful, related link you can get, will benefit for your domain authority and rankings.To improve your rank in search engine results, consider making guest posts on relevant sites and participating in industry forums. This can result in links back to your site, which will ultimately boost your search rank.
4.Optimizing images for SEO
The images on your blog also need to be optimized for the search engines. It is very important that each time when you upload an image for the blog, make sure you are including the keywords in the file name. Also, don’t forget to fill out the alternate text field with keyword-rich description of the photo.
5. Write More Often
Out of sight, out of mind. This is true in case of business blogging. Your absence for weeks and then a sudden appearance doesn’t work out much.Consistently create thorough, useful content that addresses topics/questions that you have pre-qualified for relevance, audience interest, and competition. Keep updating your business blog on a daily basis with a contemporary. Be the first in throwing a new idea through your business blog and start discussions. This optimizes your online visibility effectively through SEO.
6. Be Available to Respond
This is the generation of 24/7 non-stop communication. As a business blogger, your quick response to the clients and customers is important.It will help to build trust among your customers. Your email address and contact numbers must be mentioned on the blog.Email subscription is another way to get noticed as well as liked by the customers. A gentle reminder through emails will make your business remembered long by them.
7.Include Meta Data and Alt Tags
Don’t undervalue the power of visuals. An image can say it more than words. At a times people are unable to understand your content.It may be because it includes complicated words,so it becomes easier for your customers to understand it from the pictures.Images must be included in a business blog through alt tags, metadata, and descriptions. Metadata presents additional data and describes an image on your blog.
It is very useful in SEO as it is offering something more than just words. The search engine will pick up the description given through Metadata and helps you show up in the front. Alt tags do the same by giving short descriptions to your images.
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