You’ve probably heard commercials where car companies brag about their “responsive steering” or “responsive brakes.” What that means is that the car responds to the driver’s needs. Even if you move the steering wheel slightly, the car moves with it. They catch up immediately when you jam on the brakes.
It’s like the car anticipates what you need. The same can be said about the adaptive web design.
Responsive design is designed to provide the best user experience across a wide range of platforms, whether you’re browsing your PC, laptop, tablet or smartphone. It’s born from the concept that we’re utilizing multiple screens to view content and that this information will naturally suit the screen size.
It’s critical that the website of your company, like a car steering wheel or brakes, is sensitive. So let’s look at what the responsive design is, why you should use it, and how you can implement it on your website or within your existing design.
If you’d like to speak with a specialist, you can reach us at +91 9987053623.
What is responsive design?
With traditional websites, an enjoyable user experience relies on a responsive layout. Fifteen years ago, everyone used a desktop computer with a screen to surf the web, but there are many more options these days.
The goal of the responsive design is to render the user experience as good as possible across these platforms, even though the layout may look slightly different. Of instance, you the present information in one column on your mobile and two columns on your desktop, but labeling and material would remain exactly the same.
The responsive design promises minimal scrolling, panning, zooming, and, most importantly, confusion. It makes the experience enjoyable for everyone, no matter what device they use to view your site.
You want your website to look just as good on a 4-inch smartphone screen as on a 17-inch desktop. That’s exactly what responsive design can deliver.
Why use responsive design?
Having a great user experience is key to the success of any company. And believe it or not, your website is an addition to your physical company.
Once customers get into your store, you might want to meet them, give them a hot drink, and tell them what concerns you might help answer. That’s all part of creating a great experience that will make the customer want to come back.
The same concept is true of the Internet. The more satisfying and smoother a customer’s interaction with a website, the more likely they are to visit, browse, make a purchase, or even go back down the line later.
Thought about your own online experiences. Would you ever go back to a website that took a minute to launch, which didn’t appear properly on your mobile device, or that just refused to work? There’s no way! This is one big reason why you need to make your web design work properly on all devices— and responsive architecture is the secret to doing this.
In addition, as of April 2015, Google considers whether or not a website is mobile-friendly as part of its search engine algorithms. This means that sites that are responsive are much more likely to rank high in any particular search than websites that are not responsive. So it’s certainly in your best interest to make your page open!
How to apply a responsive design
Now that you understand what responsive design is and why it’s so important to business owners with a website, here’s a brief responsive website on how to guide you by making the necessary changes to your site.
- ADOPT A FLUID GRID –
Years ago, most websites were designed on the basis of measurement called pixels. But now, the designers have moved to a fluid grid.
The grid scales the components of your page proportionally, rather than having them one scale. It makes it easy to scale things for different screens: the components adapt to the width of the display (i.e. the grid) and not the length that they are designed to be in pixels.
The reactive grid is often split into columns and the height and width are adjusted. Nothing is set in length and height. Instead, the proportions depend on how large the screen is. You can set the rules for this grid by modifying the CSS and other code of your website.
- ALLOW FOR TOUCHSCREENS -Only notebooks are fitted with touchscreens these days. It makes it important for sensitive websites to be built with users of the mouse or touchscreen in mind.
If you have a form that contains a drop-down menu on a desktop view, consider styling this form so that it is larger and easier to press the touchscreen device with a fingertip. Also, remember that tiny elements (like buttons) are very difficult to touch on smartphones, so try to implement images, action calls, and buttons that are displayed correctly on all screens.
- DECIDE WHAT ELEMENTS TO INCLUDE ON SMALL SCREENS –
Responsive development does not involve replicating a website from one machine to another. You’re looking for the best user experience, and that might mean you need to leave things out when someone looks at your site on a very small screen.
Responsive websites also condense their menus and navigation choices into a key that can be accessed with a single press. The menu may be enlarged on a large screen, but it can be opened on a small one using this single button.
Again, you can set rules for the inclusion or deletion of certain features by modifying the CSS and other code of your website. It might take some time to set up, but your visitors will appreciate it!
- THINK ABOUT IMAGES –
Photo width can be one of the most challenging aspects of sensitive web design. You’ll need to create rules in your CSS to specify how objects are viewed on different screens — whether they’re rendered to be full-width, omitted, or otherwise treated.
- TRY A PRE-DESIGNED THEME OR LAYOUT –
When, by definition, you are not a developer, you may need additional help transforming the page to be reactive. The good news is that help is available.
If you don’t have the time or the desire to design a responsive website yourself, you can “cheat” by using a theme or pre-designed layout that works for you. This means that all you need to worry about is updating your colors, branding, and content to meet your company’s needs.
If you are using WordPress, there are a lot of free and premium themes accessible that are sensitive right out of the box. The same happens to many major e-commerce companies selling themes on their pages.
- OUTSOURCE YOUR PROJECT –
If you do not use WordPress or the powered eCommerce platform, you may find it impossible to locate a pre-designed theme to use. Or you might just want a model that is better suited to your specific needs and business branding. Okay, you can always recruit someone to make something special for you!
A web design company like Innovins has experience designing responsive websites. In reality, all the websites we’re building are sensitive right out of the box! This ensures you’re not going to have to worry about redesigning the page to be mobile-friendly (unless there’s something else you want to do, that’s it).
You can also try hiring a freelancer to redesign your site, but be sure to check their references as this is an advanced job. Designing sensitive websites requires a strong web design context. This is not the place where you want to slash the price corners. Make room in your budget to pay for someone to do a thorough job so that you don’t have to tackle this problem six months down the line.
Responsive design is crucial in the long run.
Responsive development is not a phenomenon or temporary preference — it’s a long-term strategy you need to believe in. Screens are still changing, so the website needs to meet the requirements of every user, no matter which computer they use.
By making your website design responsive, you won’t have to worry about the new technology that makes your website obsolete. No matter what new thing comes along, your site is going to be ready. Not only is it going to save your sanity and keep your budget — but it will also keep your visitors happy.
We’ve provided you a lot of tips to make your website sensitive here, but we know that some of them may be too specific for you. So if you’re interested in finding out how Innovins could help make your page sensitive, please contact one of our web design experts now for a free. We would love to hear your ideas and help you fulfill your unique needs!
Innovins is a full-service Internet marketing company located in Mumbai, India. They do a lot more than just interactive web design and can provide everything from SEO to email marketing. We can’t wait to hear it from you!
Thank you so much for reading!
If you are searching for some professional assistance when it comes to making your website accessible, INNOVINS will support it. We provide comprehensive web design and development products, with more than 1000 sites released.
Do you have a website development and website design requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai. Please give us a call: +91 9987053623
