There are so many small businesses who struggle with deciding which kind of marketing? As everything depends on budget and upon that which marketing will work best for your brand or company play an important role. The decisions are not that easy: which method of marketing will give me the most Return on Investment? How will I know if my marketing is working? Are the Questions every businessman or businesswoman has.
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To simplify the concepts, the use of print ads in newspapers and magazines is a simple example of traditional marketing. Other examples include flyers, commercials TV and radio, billboards, etc. On the other hand, when a business invests in building a website, advertising the brand name through different social media such as Facebook, Twitter, and YouTube, etc. this kind method is called digital marketing. Traditional Marketing is something that is mostly done offline and Digital Marketing is something that is mostly done online.
The next question is which marketing technique can work the best for my business? Each of the marketing Techniques have something different to offer which works differently depending on the type of business you own. There are various benefits of both the marketing techniques.
Benefits of Digital Marketing.
Digital Marketing is very cost-efficient. You might have to invest in paid online advertisement but still the is minimal compared to traditional marketing channels.
2.Data and results are easily recorded.
With help of Google Analytics and other insights tools offered by most social media channels, you can monitor your campaigns at any time. You can see in real time what is working for your business online and what is not working and you can modify very quickly to improve the results.
3.Results are seen in Real Time
Now you don’t have to wait weeks for a boost to your business. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates, likes, bounce rate etc. at the touch of a button.
4. Brand Development
A well-maintained website with quality content that is adding value to your target audience can be vital for lead generation opportunities. The same thing can be said for using social media channels and personalized email marketing techniques.
Benefits of Traditional Marketing.
1. Easy Reach.
A radio ad might play in one location: your city or region that you have decided. The Mailbox Flyers will go to households in a select number of suburbs. The newspaper is read by almost everyone so the reach of its easy.
2. It is easy to understand.
Traditional Marketing Techniques are easily understood by most people because they are already exposed to this kind of strategy and techniques used for promotional purposes. Keeping in mind benefits of both the marketing techniques you have to know that at this stage, both of them are dependent on each other. None can work without each other. You need traditional marketing as support to the booming digital marketing techniques. Hence when you are planning for a campaign make sure to use digital marketing as well as traditional marketing to get higher Return on investment.