From various surveys we can clearly see, that mobile commerce is driving growth to online retailers. More importantly retailers are seeing mobile revenues flourishing at rate of 27.5% as of now. Not only retailers, mobile technology is also helping other industries and business to boom and expand in the global market.
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Mobile technology has brought a influence of change in every sector and it is eminent worldwide. Before digging the mobile app development for Ecommerce market and how it is casting its spell to prompt growth in retail. Let’s have a glance at How Demand for Ecommerce Development is Flooding in Various Sector Like Fashion, Retail, Healthcare and Travel:
What is Mobile commerce?
Mobile commerce or m-commerce is defined as “the buying and selling of goods and services via mobile/wireless technologies and devices”. It is fundamentally the use of mobile device to buy articles, pay bills, redeem coupon etc. Another definition explains that M-Commerce also called as Mobile Commerce involves the online transactions through the wireless handheld devices such as mobile phone, laptop, palmtop, tablet, or any other personal digital assistant.
A Quick Overview of Current Mobile Commerce Market
In the past few years we’ve been talking a lot about e-commerce & lately even more about m-commerce. So let’s start off by describing them both and talk about the e-commerce & m-commerce growth, the importance of adapting to changes in the customer’s habits, the m-commerce trends in 2018.
In the past 10 years we have been talking more and more about e-commerce. Lately, certain advancements (expansion of the Internet, the use of mobile devices, secure online payment options & delivery / shipping growth) have led us to a growth of almost 20% per year.
As I mentioned, we are not only witnessing the growth of e-commerce, but also of m-commerce. In fact, in 2016, top retailers in the US grew mobile sales by 30 percent year-over-year, capturing 52 percent of all e-commerce transactions. Today, the customer’s needs have changed. They want to look for the best prices, they want an easy return policy, get a quick delivery, quality, etc. and with their smartphones, they can look for all that quite easily.
Why Mobile Commerce is Successful?
Amidst the buzz surrounding mobile commerce, many may wonder what are the reasons that are propelling the growth of m-commerce. There are definitely many factors involved in the development of mobile commerce. Some of them are described below:
Big investors are supporting and providing fund to mobile start-ups. This is giving occurrence to new companies in the e-commerce market which are driving significant growth.
Better devices – Mobile infrastructure has seen a major evolution in the recent years. Smartphones available in the market are now more easily approachable than earlier versions of mobiles. The enhanced aesthetic, efficient & fast interface, and user-friendly applications of the smartphones are making it popular among the users. Buyers are turning to mobile apps for purchasing the products instead of computers and desktops.
Every company wants to improve their sales by executing all possible strategies be it the use of technology or promotion sales. Companies have got a new moneymaking tool (i.e. mobile apps) to drive the sales. They will definitely explore this podium for better sales and holding their existing customers. Before anything, the retailers have to think ‘mobile first’ to experience a successful journey en-route to m-commerce. The Sooner, the better! We are the top most ranking ecommerce development company in Mumbai.
How mobile app development companies have made geo-fencing technique so popular?
It’s high time you integrate geofencing into your business. It’s proven to get you more sales, engagement, and loyal customers.
Geofencing is a location-based service that businesses use to engage their audience by sending related messages to smartphone users who enter a pre-defined location or geographic area.
There are smart companies that send product offers or specific promotions to consumers’ smartphones when they trigger a search in a particular geographic location, enter a mall, neighborhood, or store
So how do you achieve it?
Simple: Integrate “geofencing” into your marketing strategy and you’d be amazed at the consistent results that you’ll get. Creating geofencing campaigns can truly transform every aspect of your business. At Innovins we have the best ecommerce developers in Mumbai.
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