What are social media benchmarks?
Social media benchmarking is an evaluation of your social media platforms by analysing their performance using metrics such as fan following, interactions on the posts, reach, impressions and is later compared with competitors. In simple terms, it is the comparison of your best social media metrics with industries practice.
Why are social media benchmarks important for your business?
Without social media benchmarks most businesses suffer with loss as they don’t know where their brand stands in the market. Social media benchmarks help to measure your performance and compare with your competitors in order to improve your mistakes. Performing quarterly or yearly benchmarking will help the brand to:
- Improve the content strategy
- Perform better than the competitors
- Saves from unwanted investments.
Tips to set your social media benchmarks goals
- Analyse your social media wants
Analysing your social media wants is the most basic and important step to set social media benchmarks. Without identifying what your brand wants to achieve from all the investment, it will turn out to be a great failure and hence will lower your brand reputation.
- Decide the social media platforms
With growth in the number of online platforms brands get confused in what platform will work best for them and how. So to increase your online presence you must first decide the platforms that can be useful for your brand to avoid chaos.
- Decide brand metrics
Deciding specific brand metrics will help avoid confusion and will allow you to to track the growth of your brand based on the brand requirement. Few key metrics most brands consider to measure their growth are:
- Followers / page likes
- Total engagement
- Evaluate your performance
After setting social media goals, brand metrics, social media platform the last yet important and everlasting process is to evaluate your brand performance and accordingly use improved strategies to boost your brand’s growth.
Social media benchmarking helps you to obtain important information about your brand that will help you to further boost your brand then your competitors. At Innovins Softtech Solutions, we help brands by providing Digital marketing, Social media marketing, paid media marketing & advertising help to boost the sale of your brand.
To know more about our services contact us directly!