Organic Traffic is those visitors, who come to your website from unpaid sources. They are essentially called free traffic. Organic sources generally include search engines like Google, Yahoo, Bing. The brand or division of digital marketing that focuses on improving organic traffic is called Search Engine Optimization.
SEO strategy is generally not a magic wand. Most companies think that short-term focus on SEO will solve all of their companies’ web challenges, But in reality, the processes for performing SEO are shrouded in mystery. SEO truly is a part of a larger online strategy that improves the use of web content.
At Innovins Softtech Solutions, which is a Mumbai-based web design, web development & SEO company, where we apply a variety of professional web design and marketing strategies to the challenge of increasing our client’s organic search traffic. We also provide and do recognize that pay-per-click advertising has its place, but we also strongly believe that organic (i.e., unpaid) search traffic has more value than the traffic that is generated through paid click ads. Here are some reasons-
- Cost: The most obvious benefit of organic traffic is the cost advantage. Pay-per-click ads are guaranteed to put your company’s links or products landing page links in front of the potential site visitors. But over time, the amount of cash you’ll be spending on PPC ads can add up. But in the case of SEO, once you have implemented sound SEO principles, the cost-per-click for organic search traffic is zero, giving your company an edge over competitors who are trapped in a pay-per-click universe.
- Credibility: One of the reasons why we advocate for organic site traffic is credibility. At this stage of the game, most Internet users know the score. Here the companies that take an exclusively paid approach to site traffic are often behind the market in presence and credibility. By targeting organic traffic, our web design and online marketing team solidify your firm’s online presence and reputation. Hence it leads to brand awareness, lead generation process, and increase in sales.
- Competition: When pursued aggressively, organic search traffic can effectively block your competitor’s online presence. The more effort you invest in improving organic search traffic, the higher your site appears in search rankings thus pushing your competitors further down the list.
But Internet users are non-homogenous. Some prefer to access sites through search engines others routinely click on paid ads. That makes it important for business sites to take a combined approach that integrates both organic search traffic and paid advertising into a coherent online strategy. Innovins Softtech Solutions is a leading Mumbai-based SEO company, which has a proven track record in improving organic search traffic for business websites. Our team understands how important organic traffic is to your company. Hence if you are eager to increase your business or personal websites organic traffic. Them you must partner with us. Call us at – 9930167331