Your website is a very important and valuable asset to your business. Your website is a representation of your business and personality. It represents you through your words, visuals, messages, and services. However, the quality of your product speaks for itself and draws new customers to your website. A low-quality website or a poorly designed website would likely result in fewer customers who may abandon the offer or not trust the brand.
Thus it is important to create a website that not only looks good but is also extremely user friendly and high converting. Below are some tips to consider during the initial design phase that will help ensure success:
1. Design for Mobile First
It’s no secret that mobile devices are becoming increasingly popular among consumers. Responsive Web Design (RWD) ensures your site looks good on all types of screens, including desktop computers, smartphones, tablets, and everything in between. It’s not enough just to make sure your website can be viewed on mobile devices — it’s also important to make sure that it works well on them and making sure that your content is easily accessible for everyone and that users can find what they’re looking for quickly and easily on any device.
2. Make it fast
Make sure that your website loads quickly on any device or browser. A good rule of thumb is that your website should fully load in 5 seconds or less. Slow loading times can make people leave your site before they even get started looking at products or services offered by your business. People don’t want to wait around, especially when they’re on their phones. So your site must be fast, as this will improve its user experience considerably and encourage people to return again in the future.
3. Clean and simple web design
The first thing to consider when designing your website is that if you want to make a good impression on potential customers, then the design of your site should be clean and simple. It has to look good, it has to be easy to use and it has to convey the right message. Make sure it’s easy for users to find what they’re looking for on your site. Keep it simple and uncluttered, so people don’t get lost or confused.
4. Choosing a color scheme
When choosing colors for your website, you need to consider how they will work together and how they will look on different devices or screens. You should also decide whether you want a consistent style throughout your site or if you want each page to have its unique feel. It is also necessary to make sure that the color contrast between the background and text is the easiest to read. For example, dark backgrounds with dark text are difficult to read. Try not to use too many or they will look cluttered and busy.
5. Ideal and Right Font
It is necessary to choose a font that is easy and simple to read and understand for website visitors. Not only does it need to be easy on the eyes but it also needs to fit with the rest of the site. You must not use too many different fonts as this can make it difficult for people to read what you have written. It helps to give your website a professional look.
6. Use of images
Another thing to think about when designing your website is images. It’s important not to overuse images as this can slow down page loading times for visitors and make it difficult for search engines to index all of the content on your site correctly. Also, make sure that the images used are relevant so that people don’t get distracted from what they came there for in the first place. Ecommerce websites must use actual product images of good quality from various angles. It helps online shoppers to get a better view of the items.
7. Content is king
An important part of any website is its content. Content that’s easy to read and understand will help visitors find what they’re looking for quickly and easily, which in turn increases their chances of becoming customers or leads for your business. If you’re having trouble writing effective copy for your site, try using plain language and avoiding technical jargon as much as possible; you need to make sure that it’s not too confusing or technical and that it’s easier for people from all backgrounds to understand – especially if it’s a business site.
8. Contact information & Social media buttons
Visitors shouldn’t have to hunt around on your site to find out how they can contact you or get more information about your business, this information should be easily accessible on every page of your website. Make sure that contact information (phone number, email address) is displayed at the top or bottom of the page. Adding social media buttons on websites helps to increase your brand reach, and awareness and boost engagement. Social media platforms can also help drive traffic back onto your website with your post content and tweet.
Web design is a broad subject and as such, it encompasses many different aspects/categories. These categories range from front-end design and back-end development to website usability. Allow our team of experts to design a unique and professional website and you focus on growing your business. Contact us today for a consultation on your website and complete web based solutions.
Title: 8 important factors to consider when designing a website /
8 Things to consider when planning to design or redesign website /
8 tips to remember when designing your website
You want to design a website for your business, but don’t know where to start ? Here are 8 important factors to consider when designing your website to give it a professional and eye catching look.