E-commerce business is now expanding at a high pace since last so many years. E-commerce market is full of competition so it is important for E-commerce site owners to pay special attention to the technical factors affecting their brand’s search presence. Apart from back links, technical SEO plays an important role in improving your overall ROI from search.
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Here is a complete checklist that e-commerce site owners must use to fully audit their websites.
1.Avert using duplicate content for Product Descriptions:
If you are not unique and innovative in this competitive world nobody will accept you. So it’s advisable to create a unique content for each product. However, it’s easy to use the same product description that is provided by the manufacturer. If you cannot, then try to have a unique and useful content for the category of products.
2.Ensure Search Engines Can Find Your Site
It is the most important and a basic step. To get good rankings you need to have the site indexed properly. Take the help of the site operator and run a search on Google in order to identify the number of pages indexed. Apart from the pages blocked by robots.txt, every other page should get properly indexed by Google. If you website can be searched easily the returns will obviously be good. In case your site isn’t showing up, submit URL directly to Google and submit a sitemap using the search console. Similarly, you can submit your URL to Bing. Moreover, check the crawl error report in the Search Console and identify the URLs that Google could not successfully crawl due to an HTTP error. At innovins we have the best ecommerce developers in Mumbai
3.Mobile Friendly
The number of mobile users have increased rapidly. With the increase of Mobile Phones for searching, purchasing, and surfing for social and purchasing activities, the sales via Mobiles have increased. To run your business effectively, you need a mobile friendly website or an App and Mobile SEO for the frequent mobile searches to beat the competitive E-commerce sites. Thus, we can say that the use of mobile phones, for E-commerce has become more important since so many years. Responsive web design services improve a mobile web page’s execution and user experience crosswise over many gadgets and screens. Also, as observed and anticipated, the mobile web entrance is on the ascent, so set up your mobile friendly website and gain an upper hand over the competition.
4.Product Reviews and Feedback
According to a survey 61% of customers read online reviews before making a purchase decision. They are powerful piece of social proof that persuade people to buy. Product Reviews and its feedback are very important for an E-commerce business. It has an important role to play in the E-commerce market. Most of the shoppers are interested and focusing on this point before they make their final purchase. So, to make your product page is at the top of search results, with each page having a unique content, reviews, and feedback.
5.Have a marketing strategy to promote your product
Planning before execution is very important and why it is important we all know that. If you are running an online business, then you need to have good promotion and a strategy to expand your business. You can adapt one of the marketing strategies to promote your product i.e. Blogging. You can write interesting blogs to build relationships and expand your business. You also can come up with the seasonal offers, discounts, and offers on various products to market and promote your product.
6.Title Tag
Start the title with your main keyword then follow it up with offers that users can’t resist. For example, if you are selling Watches then a title like “Watches – Flat 30% Discount on First Order!” might help.
7.Meta Description
Use your main keyword in the start of the sentence itself and add all your secondary keywords after that. Taking the Watches example above, a good meta description would be “Outstanding watches free home delivery! Men, women, office wear, casual wear ample of varieties. Order online.” We are the top most ranking ecommerce development company in Mumbai.
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