Google is a great resource for starting a business online (and offline). Google has made it easier than ever to create and market an online business. Our lives are built around Google so why shouldn’t we use it to help us build our businesses? Google offers many useful tools that will help you optimize your site for search engines.
Here are some of our favorite tools to get started with Google if you want to grow your business:
1. Google Analytics
Google Analytics is the world’s most popular web analytics tool. It lets you understand how people arrive at your website, what they do there, and how they leave. You can view your traffic, bounce rate, and more, and see where your users are coming from. It’s a great tool for tracking your site’s performance over time and making informed decisions about how to grow your business.
2. Google Keyword Planner
This tool helps you find the right keywords for your business by showing you search volume estimates based on the volume of searches, competition level, and monthly search volume. This can help you find the right products to sell or the right words to use on your blog.
3. Google Trends
It is another free service from Google that will show you where people are looking for certain keywords over time. This can help you see what trends are happening in your industry so that you can adjust your strategy accordingly.
4. Google Search Console
This tool allows you to see how well your site is performing, as well as what search terms people use to find your site. You can also submit your site to Google so it will appear higher in search results.
5. Google My Business
If you own a business, you should take advantage of Google My Business (GMB) . It’s an easy way to list your business locally. Your GMB profile must display your address, phone number, directions, business hours and website (you can create a GMB profile even if you don’t have a website). You can also add images, videos & ask your customers to write reviews about your products and services.
6. Google Tag Manager
Google Tag Manager (GTM) is an easy-to-use platform that allows you to add tags to your web pages and track them across multiple channels. GTM helps you manage your tags so you can focus on what matters most — creating high-quality content.
7. Site Speed Test
If you’re not sure whether your site is loading quickly enough, use this Google’s free online speed test at http://www.google.com/webmasters/tools/mobile-friendly/. This will give you a score based on how fast your site loads on mobile devices.
Leverage the benefits of these essential and free tools from Google and understand what you want to do and how this can benefit your business. It provides a good opportunity to increase your brand awareness, drive traffic and build relationships with customers. We at Innovins, create the best marketing plan for your website’s growth and success. Connect with Innovins–best Digital Marketing Agency in Mumbai to create a strong presence in the digital world. Schedule a consultation today.