A few years back websites were just developed for businesses as a part of it. But now with the growing rate of internet marketing, websites and applications have become an integral part of every business to embark on a successful plan.
Websites are developed to be used on the internet and with the spike in the rate of internet users on mobile phones, it is important for brands to develop a website that is both Mobile and desktop friendly.
Now talking about the design elements of the website, we would like to ask you a question, do you like spending time on plain websites with no eye-pleasing colours, designs or content?
The answer might be a big No!
No one will want to spend time on such websites even though you might be using them just for gaining the information but a website must have those added elements that generate a great user experience in order to satisfy the visitors.
In this blog post, we have mentioned the top 5 ways to boost the conversion rate of your business with the help of website designs.
What Is Conversion Rate?
Conversion Rate is the percentage of the visitors on your website that completes the desired goal of your business out of the total number of visitors.
5 ways to boost the conversion rate with the help of web design
According to a research, it was found that 80% of the conversion rate has been increased with the help of a video landing page as it becomes easy was the visitors to understand about a particular brand/business by looking at the video.
- Include trendy, yet simple features
Creative features on the website is a must to catch the attention of the visitor but in order to satisfy the audience ensure that you don’t make the features complicated, as the visitor might lose interest and leave your website.
- Remove unnecessary form fields
While placing a form on your website, keep in mind to keep it short and simple by removing all the unnecessary fields such as full name, address, middle name. Ask for genuine questions that are essential for your business.
- Add live chat section
There might be many visitors on your website that might be interested in buying the products/services but they can be a little confused about it. Hence adding a live chat pop up on your website will help the visitors to clear their doubts and make a buying decision.
- Utilise the negative space
Negative space on the websites are those space that is left empty and white without having any content or image on it. It can distract the visitors hence to avoid this, you can use this space to add something that like a call to action button, learn more button, etc in order to keep the audience engaged.
Website designs are a must for every small or large business on the internet. At Innovins Softtech Solutions we expertise in developing effortless websites that ensure to increase your conversion rates. To know more about our services, contact us directly at +91 99870 53623.