Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.Few important question you need to understand from a business point of view are what are the wants, needs, interests, questions, concerns, and pain points of your prospects? How does your product or service fit into their lives? What expertise do you have that is of use to them? What kind of content could you distribute that would inform, entertain, and engage them in a meaningful way?
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People want good content that helps them make good decisions, but they don’t like being sold. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers. According to one study, 70% of consumers prefer to learn about companies through articles instead of advertising. Here are 5 important things that content marketing facilitates to your brand.
1. Build Trust with Your Visitors
Storytelling is the best way to attract and engage people. Stories can make things interesting and attractive. People like them because they enhance their imagination.In content marketing, you produce your own stories – your brand’s stories. Content should be relevant, valuable and supported by great USP which helps stand out from the rest.Once, you start to tell your brand’s story, people will interact and respond providing you with important customer feedback. They will share your content, comment on social media and spread the word about you to their family, friends and colleagues. This is a very logical process on how audience reacts and interacts with a brand.
2. Build Brand Awareness
Let’s be honest, most people don’t know about your business and now it’s time to change that. If done correctly, you can use content marketing to significantly increase traffic to your site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed. You’ll be able to generate more awareness and leads for your business through your content. Every new article or blog added to your website with the most relevant keywords will be indexed by Google. Timely addition of these updates with great content will help you gain top ranking on popular search engines.
3. Generates Leads for Your Business
We all know “one can’t ignore trust and awareness” but generating leads for your business is the reason any of us do any marketing activity. We need new leads to come to us and eventually buy what we are selling. Content marketing enables strangers to find you through your useful and informative content. Most of the time this is before they are even ready to make a decision to buy. Meaning, your competition isn’t even in the picture. Use additional premium content on your site (like ebooks) to draw them in even further. We need leads in order to sell, and content marketing is the way to reach them.
4. Attract Ideal Buyers
All that talk about leads is great, but plenty of unqualified leads will get you nowhere. You need to attract ideal buyers or you’ll be wasting your sales team’s time.This is where amazing content comes in the picture.The beauty of content marketing is that while you’ll be distributing proof of your expertise to the world, only people who are really interested in what you have to say are the ones viewing it.
Only people who are attracted in your field of expertise are going to conduct a search that results in them reading your blog. Of these readers, only those who are genuinely entertained by your brand are going to click through to your landing page. Of the readers who make it to your landing page, only those who were truly captivated by your content are going to fill out a form with their personal information in order to get their hands on more of it. You’ll have filtered out the poor leads and your sales team will only be selling to those of the highest quality, meaning less time, energy, and money wasted. That’s the inbound marketing way. Once people connect and engage with the brand, they will start believing in your offerings and will be motivated to take the next step.
5. Gives People a Reason to Come Back to Your Website
When you provide people with helpful and informative content you start building a relationship. You become a trusted resource and people return to sites that they know and trust.Publishing regular content and promoting it occasionally will improve your readership or viewership.
Take, for example, INNOVINS.” Everyday they deliver helpful, engaging content to their target audience, keeping readers coming back to their site for more good stuff.The more regular you are,the better it is.
The list of reasons to do content marketing for your business goes on and on. There will always be techniques that produce quick, short-lived hike in traffic and leads. There will also always be those methods that may have no business impact at all. There has been a great deal of time and money invested in growing your business to get it to where it is today, so invest in proper content marketing now and it will reward you for years to come.
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