Responsive web design is known as the solution for web designers and developers to reconstitute the appearance of a website across all digital devices (e.g. desktop, laptop, tablet and mobile). But there are other goodness to a responsive website aside from design and usability. SEO plays a big role in the success of a website, and responsive websites are no different. Google has even stated their preference for ranking responsive websites ahead of non-mobile optimized websites.
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In the opening of the world wide web, search was virtually nonexistent and a web-page was considered fabulous if it had even the smallest moving graphic. Times have changed and, today, it takes much more than graphics to stand out from the competition. Finding your place in the digital world starts with your website’s design and SEO. That’s right “and,” not “or.” For too long, users have separated web design and SEO but now experts are telling those two it’s finally time to get hitched! At innovins we have the best website designers in Mumbai.
Let us see some of the 5 Responsive Web Design Ways that Benefits SEO:
1.Minimal duplicate content
A separate website for mobile clients requires using a separate URL. However, the content on the desktop and mobile URLs are the same. This duplication of content can put a serious scratch in your rankings. A search engine requires an intimation from you on which of these sites, content is original and essential. If you do not let the search engine know, then it will settle for itself. The result? Almost always your websites will end up lower on search results. It is a known fact that independent mobile sites do not fare well in search engines. Adopting a responsive web design is advantageous so that you can focus your SEO on one single site.
2.Enhanced site usability
Your customer is unlikely to stick around your website if they cannot navigate around easily. Responsive web design makes navigation easier and improves quality. This ensures that the user spends more time on the site. Search engines view ‘time on page’ as a basic index of a site’s value. A good score makes sure to earn repeat visitors and conversions. Responsive web design is necessary for a good user experience, and the search engine is going to suitably reward responsive websites. We are the top most ranking website designing company in Mumbai.
3.Improved social sharing
Responsive web design is inherently made to make social sharing easy for mobile users. Although social shares do not have an effect on SEO and rankings, they help in building an audience. The more the audience, more is the traffic and more are the chances of engagement. This will make people search for more about your brand and finally the search engines will take notice. A website that is not responsive is going to have a tough time in convincing visitors to stay, let alone use the social media sharing buttons. We are the top most ranking web designers in Mumbai.
4.Less work
Responsive web design get rid of the work of creating separate SEO-optimized content for separate mobile sites and applications. Media queries, fluid grids, and flexible images ensure that your single set of responsive content fits to every screen size. The subject matter, updates, and information on the desktop version remains the same across tablets, smart phones, and e-reader devices. Making alteration to a single website CMS that affects every platform cuts the time spent on search engine optimization importantly.
5.Google approves
In the end, search engines aim to offer the advanced quality content to its visitors. From a mobile standpoint, Google deems responsive web design the “industry best practice”, favoring responsive sites in rankings because they provide best user experiences. As a Google-approved practice, responsive web design improves a site’s Google search rankings. At innovins we have the best website designers in Mumbai.
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