In this fast growing digital world, there are a lot of options available for advertising and marketing. Choosing the right platform may be difficult and hence to make your doubts clear and help your sales to boost, we are here to help you with top 5 reasons that will boost your sales if you choose Instagram as an advertising/marketing tool.
Instagram is one of the most popular social media platforms amongst the Youth and has a lot of potential to promote your business if used properly. As we know that Instagram is also called a “photo first” application so the basic requirement to promote your business on Instagram must include high-quality creatives of your products or services.
With a potential of millions of daily active users, Instagram is one of the primary tools that needs to be used in order to increase your online presence. Along with the help of Facebook targeting options, it becomes easy to target effective strategies.
5 Reasons to choose Instagram as an Advertising tool
- Huge Audience Reach
With the rapid growth in the users of instagram, the reach of your advertisement automatically increases and reaches to your potential customers.
- Access to Facebook’s targeting tools
As Facebook is the parent company of Instagram, it allows instagram to use its advertising dashboard and use its tools. Facebook targeting tools are a big help to choose the correct audience as one can select the preferred audience based on their Age, Gender, Location, Occupation and preferences.
- Higher Engagement Rate
When correct demographics along with perfect creative is used, your Ad on Instagram is more likely to get viral and get higher engagement as people tend to share it with their friends. The most important thing to sell on instagram is, your product should be visually appealing inorder to increase your ROI 2x faster.
- Instagram Ads looks like organic content
On Instagram, your Ads are shown in the same way as other posts, hence it does not appeal to the audience that your ad is different from any other post on instagram and it has a possibility of attracting more audience.
- Easy set-up
In a few easy steps you can target your specific audience globally through Facebook Ads Manager’s easy tools and publish Ads to get better results!
Instagram advertising is growing rapidly and has the potential to grow your business. Innovins Softtech Solutions is a Digital Marketing Agency which helps brands to grow online through paid media, Social Media Marketing, SEO and many more. To know more about how Instagram Ads can benefit your business you can contact us directly!