What are backlinks?
Backlinks also known as inbound links are incoming links from one website to another website. Backlinks are both positive and negative, positive ones add value to the website and help it to improve its rank on search engines. On the other hand, negative links decrease the value of the website.
Why are backlinks important?
Backlinks are very powerful as Google and other search engines count backlinks as votes, but not all backlinks are useful. Some backlinks which the website gets from unauthorized sources can be dangerous for the website as SERPs focus on only quality backlinks. Hence a quality backlink is a must in order to strengthen your SEO game.
Top 5 reasons why backlinks are essential
- Builds Domain Authority
Domain authority on any website shows the relevance of the content with the search results. Domain authority is important to build your brands reputation online. When you receive a backlink from a top website that has higher recognition than your website is also likely to be recognised. It works exactly like securing goodwill for your brand with the help of other prominent brands.
- Maintains a Healthy Relation
When a renowned website sends a link back to your website that means your content is decent and can be trusted by the visitors for reference. It manages the reputation of your brand and helps in maintaining a healthy relationship with the visitors in order to increase the conversion rate.
- Generates High Traffic
When a website has a high number of valuable backlinks then search engines rank those websites on the top of their search results and helps the website to gain more precious visitors.
- Referral Advantage
Backlinks provide a referral advantage to the websites they share a link with. This process helps the search engines to recognise valuable websites that must be on their top search result. Referring to a website also works when one person refers a website to another as it increases the link clicks and helps the visitors to make a buying preference.
- Expands Reach and Builds Brand Awareness
The more traffic you generate and the higher your website ranks, the more visible your brand will become on the internet which will however increase the brand awareness and expand reach.
Brand visibility is the key to success on the internet and backlinks supports them to a greater extent. To know more about SEO and how does it works, contact us directly at +91 99870 53623.