With an increasing growth in the digital world, it is becoming more important to maintain an effective online presence and with technological advancements the competition of the online world is also increasing rapidly. Hence a website is a necessity for any business to survive. But the question is, Can a basic website increase the audience engagement?
The answer to this question is “No”. With a website being a necessity for your business to survive in this online world, it includes various essential elements that a website must have in order to attract the potential customers. Excellent UI and UX design being the top priority element of a website, it helps to improve the conversion rate of the website and reach more potential customers.
What is UI & UX?
UI is the User Interface of any website and refers to the graphical layout of any website or application. It consists of buttons, images and text and basically everything we see on the website and the job of the UI designer is to make the appearance of the website or application aesthetic.
On the other side, UX is the User Experience of any website or application. User experience is as important as user interface as it tracks the experience of the user. A better user experience will want the audience to spend more time on the website and has the potential to increase the sales. Hence, an excellent user experience is an essential of any website to grow digitally.
What is Conversion Rate?
A conversion rate is the percentage of visitors that complete a desired goal (purchase, link click) on your website. A higher conversion rate indicates the success of marketing strategy and UX of the website. A lower conversion rate will indicate that your website needs changes and you are not offering what your potential audience wants. Hence, a conversion rate plays an important role in tracking the growth of your business.
The conversion rate and UX design of your website go hand in hand, so it is important to have an excellent UX to get better conversion results. Lets see the 5 leading ways to improve your website conversion rate through UX.
- Use of more videos
The world is growing digitally and it has many options to click on. Rather than reading people prefer to watch videos and the use of informational videos especially on the landing page will attract a larger audience and has the potential to convert them into customers.
- Reduce the number of Error Pages
Error pages like 404, 400, 501, etc can decrease the number of visitors on your webpage as it reduces the interest of the visitors and hence it has chances of reducing your potential customers.
- Optimise the speed of your website
The loading speed of any website is a crucial factor in determining the success of its growth. Losing potential customers in the very first stage of the process can cause a huge loss, hence the speed of the website should be considered as an important factor.
- Be transparent and relevant
Your website must be one of the best websites amongst your competitors, but if you post false information that is not relevant to your product/services then automatically you will lose the trust of your customers and hence face loss.
- Add call to action button
The placement of your call to action button plays an important role as it has to be placed along with the product/service offered. A wrong place chosen for the call to action button will decrease the effectiveness of the sales.
Hence a better UX design along with great marketing & advertising strategies will boost the sales of your business globally. At Innovins Softech Solutions, we help you create an effective website with digital marketing strategy to increase your sales. To know more about how to increase your sales with the help of UX design you can contact us directly!