Website has earned a lot more importance in current business world. Even our target audience prefer internet to reach us. So now the main questions that you should be asking to yourself are; does your visitors are able to tell what the company does within 5 seconds after visiting your website? Is your bounce rate high? Are visitors able to easily navigate through the website?
If the answers for all these questions is NO then it’s a high time that you should look at the way your website has been designed and try to optimize your website.
So what you need to do for improving your website?
Here’s a list of 10 things that you should be doing so that you get a YES as the answer for the above questions.
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1. PLAN
Don’t just start designing the website. It’s better to plan how you want your visitors to see the website and navigate. What should be the first page that they must be clicking and the path of going through the pages? Also, the content should be in a precise manner without much terminology and not messy with too many images.
2. INCLUDE SHARE AND SOCIAL BUTTONS
Making great content and deals will only go so far if you don’t give your customers the chance to share what you have. If your website currently lacks social sharing buttons, a lot of social media traffic that has been created by people already reading your blog might be missing!
3. IMPLEMENT CALL-TO-ACTION
Once your traffic land on your site, do they recognize what to do next? They won’t comprehend what pages to view if you do not provide them with some type of direction.
Call-to-action buttons provide the next step the user has to take. Some example call-to-actions are to click on right here for extra information, sign up for a webinar, watch the video.
4. NAVIGATION
When planning your site, the route is vital as it’s the guide that shows the center spots visitors can visit.
When improving your site’s route, there are a few qualities your navigation bar should incorporate such as route chain of importance, and responsive plan, so the experience doesn’t definitely change on versatile.
If the clients can’t discover what they’re searching for, they have no motivation to remain on your site. Rather, they will discover a competitor that offers a superior client experience.
5. LET VISITORS SCROLL ON YOUR HOME PAGE
Don’t worry if designing a homepage is slightly longer. Including 3-5 segments that help direct new and repeating clients to appropriate territories of your site can help make a consistent encounter.
This list could go on forever, but a quick hit-list of some of the more crucial elements includes:
Intro Video
Overview of Services
Product Features
About Us
Testimonials
Case Studies/Success Stories
6. MOBILE OPTIMIZATION
Don’t forget to optimize your site for mobile. If you don’t already know, 80% of internet users own a smartphone and if they experienced difficulty in getting access to your mobile website then they are probably not going to come back and most of them will visit a competitor’s webpage.
It’s a need to tailor your site to fit the requirements and needs of your guests. You should ask yourself, does my experience at present enable them to accomplish those things effectively?
7. NEVER STOP TESTING
Conversion path evaluation, how users navigate, where they are clicking, etc. are some important points that can reveal if your pages are performing well. If you have tons of pages to go through, chances are high that you may find issues on a lot of pages and especially the older pages. Simple changes such as CTA buttons, colors, headers, or adding a few sentences could make small differences in the page’s performance.
But rather than changing them you can use tools to create A/B testing, multi-variant tests, or even set up heat maps to see what users are doing. These tests can reveal a variety of data that identifies why and users are interacting differently with particular pages.
8. IDENTIFY UNKNOWN 404’S OR BROKEN LINKS
Depending on the size of your website, you may actually have a few pages or links that aren’t working.
You should take the time to evaluate whether or not your site has broken pages. Sometimes, you may be surprised to find out that previously high performing landing pages might be unpublished or aren’t properly linked.
9. CREATE UNIQUE OFFERINGS
Converting visitors is the main goal for any company and you try finding all possible ways to move them down your marketing funnel.
But with so many resources out on the internet, it’s now more difficult to break through the clutter and get visitors converted.
Rather than creating a similar offer as your competitors, you could take a step further and create something which catches the eye of visitors amid tons of offers. Whatever you. It’s important to make sure what you are doing is a step above your competitors.
10. SEO
If you want to develop a substantial online presence, then you need to create a website that can get be found easily.
This starts with developing an SEO strategy that considers the search terms your audience would search for. This strategy terms should include creating content that’s relevant to the needs of your visitors, videos, blog articles, etc.
Identify the proper keywords first that your audience is actually searching for and then use them as leverage for your business.
Doing this, you will start noticing the difference in the performance of your website. But all these is not one time task, it should be done on a continuous basis.
Do you have a website development requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai.
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