The pandemic has constrained individuals to rehearse social distancing to limit the spread of the outbreak. Individuals at home have depended on streaming services to binge-watch Tv programs, films and stream music to keep themselves engaged.
A report by Conviva, a streaming media research firm, educates that video streaming increased by 20% in March across the globe. They saw a remarkable spike in the number of new memberships. In what might be an indication of exactly how much self-quarantine has disturbed day-by-day schedules, the report likewise tracked down that the greatest flood in the survey happened during the daytime. However much a 40% increment in streaming was seen between 10 am to 5 pm.
The cascading impact and effect of COVID-19 on nearly every one of the enterprises, including video streaming services, has been trending with ensured unpredictability, most organizations are exploring the unknown uncharted digital waters to guarantee business coherence.
10 Effective Strategies to Improve OTT Video Streaming Services
1. Encourage First Time Users to Opt-in for Push Notifications:
Did you realize that normal push notifications have a 71% pick-in rate across Android and iOS? This gives an extraordinary chance to draw in your clients and speak with them without being interruptive.
Provoking first-time clients to empower push notifications allows you to run focused on, context-oriented and customized campaigns that highlight relevant video content, films, and shows of interest, while empowering memberships or subscription purchases and social sharing.
2. Deliver a Seamless Onboarding Experience to New Users
With the increase in time spent at homes, media streaming organizations are encountering an increment in traffic and a spike in new subscriptions. While your current clients definitely know how to look for videos to watch, it is significant that you draw in your new clients and guide them through their onboarding process.
You can plan an onboarding journey for your new clients to energize them across numerous digital touchpoints and assist them in watching their first video.
3. Bring Back Your App Users With Push Notifications
Push notifications are vital part of your engagement strategy and can engagement rates by more than 80%. As a media streaming advertiser, your center measurement ought to be to draw in as many clients as possible and take them back to your website or application. This directly gets measured as DAUs, WAUs, and MAUs.
Customize and contextualize your push notifications to make the greatest effect and deliver a seamless client experience. These customized push notifications can be either scheduled or triggered campaigns based on consumer’s behavior in the app.
In light of the consumer segment that is being focused on, these push notifications can feature:
- The start of a live streaming occasion, for example, a football match or a live show
- New content that matches with your users preferences
- New episode of your user’s favourite TV show
- Reminding clients to opt for premium membership
4. Recommend New and Featured Content Using Personalized Banners
The real estate on your site is crucial for your business. Unique and exceptional content turns into the vital differentiator for a user o pick between services. Getting the rights to stream secured content may not be simple, however, reporting its accessibility on the off chance that you get the rights is likewise something to consider strategically.
Use suggestions with slider standards to showcase your top-notch included and highly engaging video content so your users don’t need to invest such a lot of energy choosing what to watch.
5. Speed Up Content Discovery With the Power of Stories
Did you realize that 8 out of 10 new videos added regularly go unseen? In the streaming industry, approaching many motion pictures and shows can settle on the dynamic interaction a long one. The normal grown-up requires around 7.4 minutes to make a determination on streaming services. Adults matured between 18 to 34 require 9.4 minutes, while individuals from age 35 to 54 need a normal of 8.4 minutes to settle on a choice. Nonetheless, the game changes with regards to users matured among 50 and more seasoned. They often abandon discovery after about 5 minutes and just dive into something they come across by chance.
6. Use Product Badges to Drive Premium Subscriptions
Most media OTT services permit clients to take a trial for 30 days before they choose to buy into a premium subscription. Notwithstanding, because of expanding competition and exclusive premium content, users are made to pick among various membership plans.
7. Leverage In-App Messaging Campaigns to Increase Viewership Time
Leveraging in-application messages likewise urge users to engage with new content without upsetting the client experience. For example, if a client is watching the features of a Premier League soccer match, they can be incited to see features of different matches from a similar pool of their number one group. Or then again they may be incited to look at the most recent period of their number one show utilizing the in-application messages.
8. Collect Critical User Feedback to Strengthen Your Streaming Service
For any business, it’s essential to get user’s feedback to convey a superior user experience, and video streaming businesses are no exemption. Your attention ought to be on fortifying the connection between the brand and user. Send email surveys to your most important clients asking them what they like and don’t like about your application. This will help you in getting the most basic criticism that could help in maintaining service excellence and retain your subscribers.
9. Engage Your Users With Rich Promotional Emails
As an OTT video marketer, you definitely realize that it is so hard to stand out enough to be noticed, particularly with email, since user’s promotion tabs are overwhelmed by messages nowadays. It is troublesome not exclusively to get your email seen, but on the other hand it’s a test to get them opened.
Gmail’s new component for special tabs empowers you to convey engaging experiences with rich pictures. This element naturally groups and highlights emails in the promotions tab that individuals are destined to draw in with.
10. Make Your “Refer to a Friend” Process a Piece of Cake to Encourage Referrals
User referral is one of the main thrusts of new user acquisition. Make referrals simpler for your users with a simple “refer to a friend” design. You can likewise urge users to refer to your streaming services by boosting them with an increment in the number of days of membership.
