Having a website is a big step towards being visible to millions of people on the Internet. However, you still need to let all those people know that you exist.Your goal with website promotion is to get as many people as possible to visit your website. After all, that is the purpose of your website: to have people visit it and read its content. This way, they can learn about your services, business, your hobbies, your interests, or just about you, depending on the type of website you have. Visitors will translate into customers, fans of your work, or people interested in your ideas. The more visitors you have, the more customers and fans you will have.
Promotion of a website is very important. Usually, a website helps in developing online identity for some company, business, or individual. In order to get maximum attention of internet users, it needs promotion through various proven techniques. Nowadays, search engine optimization (SEO), social media optimization (SMO), and social business networking (SBN) are the most popular techniques of the website promotion. 
Website promotion provides following benefits:
1. Instant Communication with Customers
Websites have become an important medium for customer communication. A website can help you generate more customers. Not just outside your city, but worldwide. Internet has made it easier to get customer’s feedback/opinion about a newly introduced product or service. Website promotion helps in getting maximum attention from targeted segment of customers.
2. Increased Incoming Traffic 
It helps in increasing the amount of incoming traffic to your website. It is the primary goal of website promotion. During promotion, people who are engaged in the process would submit websites to numerous web-directories and search engines. Webmasters also take help of social media and social sites for direct promotion of the website in front of potential customers thus it help in driving more and more organic traffic to the website.
3. Increase in Sales 
If you are a business owner, more visitors  leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales. With well-planned online promotion campaigns, a website can gain top ranks in Google and all other major search engines, which is guarantee for more sales.
4. Developing Brand Identity
A website helps in developing brand identity. For global customers, it acts as primary appearance of a business or company. The information present on website, customer testimonials, and media updates helps in developing credibility of website in front of customers so they basically know what does a particular website provide.
5. Fresh
Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh which will further promote your website. 
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