Facebook has been the supreme social media platform for quite a long while at this point. Of this, nobody has any doubt about it – be it an individual client or a brand advertiser.
Despite the fact that Facebook began as an unadulterated social media organizing platform to connect individuals with their loved ones, it involved time before it arose as a viable medium for promoting brands and marketing organizations.
It is on the grounds that advertisers are various ways to engage with potential customers. With the manner in which Facebook began to connect people with people and and people with ideas; they were quick to distinguish its advertising potential.
While Facebook permitted pages to be made for organizations too, they might have barely envisioned the behemoth it would become in only a couple years, and go on to possess monster potential for monetizing its ability to connect.
Facebook is presently a significant element of each business’s marketing strategy, to create leads and convert them into loyal clients.
Benefits of Facebook Marketing for Small Businesses:
Massive Exposure on Global Scale:
Facebook is without a doubt the big daddy of Social Media, overshadowing the rest of the social media with over 1.2 billion user accounts. That is a tremendous number for an absolute crowd. More than 1.37 billion dynamic users visit Facebook every day (source: Facebook as in Q3 2017).
Facebook offers numerous platforms for advertising as pages, groups, and advertisements. A Facebook page for an individual or a business is the most famous approach to represent an individual or a business. A group page can be opened by a business or an association to promote their offerings. Clients can join this groups and furthermore post comments on the group page called as a wall. They can likewise cooperate through conversation strings.
Low Marketing Expenses:
Small companies need not have a website, which clearly would cost cash to create, have and keep up. Rather a Facebook page for any business can be created free of cost and any can be shared on this page. Indeed, even a small company can begin a Facebook page and show the entirety of the data about its items or administrations at practically no expense.
At that point there are Facebook advertisements which empower you to focus on your potential users. Since Facebook gathers various demographics for all its users, these can be used while creating a target audience for your advertisement.
Facebook promotions are pocket friendly as well, at any rate up until now. Promotions can be charged on various factors and depends on what suits the user. CPM and CPC are the two mainstream charging strategies. CPM (Cost Per Million) is charged per thousand impressions while CPC (Cost Per Click) is chargeable per click.
Ability to Target Potential Customers:
Facebook promotions have a unique option which permits you to target potential depending on their demographics and interests. For example, on the off chance that you wish to open your promotion to youthful entrepreneurs, you could pick demographics under the age group of 35, middle-class lifestyle, living in urban areas, with interest in “business” and “marketing”.
To publicize for women apparel, you could target ladies, between 20 to 45, with interest in “shopping” and “fashion”. You can likewise have your promotion shown uniquely in your neighborhood. Such explicit and refined focusing on has proven to be exceptionally helpful.
Facebook likewise empowers re-focusing on those guests who had before visited your site, along these lines successfully narrowing down your intended interest group.
Developing Brand Loyalty:
Facebook permits simple and easy interaction among users and organizations. It is additionally simple to react to users, which promotes brand loyalty. Prompt user interaction implies you to give compelling customer service by posting a message for the user, which instantly appears on his/her FB page.
Youngsters are progressively going to Facebook to look for products and services online. In the event that your followers see that you are responding to their questions, seeds of loyalty are planted right there.
Increasing your Web Traffic:
Through appropriate links Facebook users can be guided to your site. These users are probably going to be more responsive in light of the fact that they decide to go to your site voluntarily by tapping on the link
Once on your landing page, the users can be presented directly by marketing pitch the type of a call to action or asking them to see the product or service that you are advertising.
Useful Info – Facebook Insights and Competitor Information
Once you have made a Facebook advertisement, you can get a great deal of valuable data from Facebook insights. Information on the quantity of page likes, total reach of your post, individuals engaged with the post, is given by Facebook as a matter of course. Some valuable information about specific post’s performance is additionally made accessible.
Facebook Adverts Manager allows you to follow a scope of execution measurements, which help measure the impressions (number of times an advertisement appeared), reach (number of individuals who saw your promotion), and frequency (number of times guests go through your advertisement).
It likewise measures the number of explicit activities, for example, page likes, posting comments, share and so on are taken by the visitors