Why Email Marketing Is Important For Restaurants And The Benefits Of Email Marketing for Restaurants.
If you’re like most restaurateurs, you’re working on a strict budget with razor-thin profit margins to get by in one of the most competitive industries in the world.
So did you know that for every 73 Rs you spend on email marketing, you can earn 3236 back?
Email marketing can help your restaurant to reach more customers and earn more revenue.
Why is Email Marketing For Restaurants important?
Half of today’s restaurants do not have a website. But those who have a website, the majority have not kept it up-to-date. (If you need help with your website, click here.) Contact Innovins, one of the Best Website development services provider in Mumbai
Many restaurants rely on Facebook as their only digital presence. Only a couple of restaurants have a dedicated digital engagement strategy with their customers besides Facebook.
With engagement on Facebook becoming more challenging due to declining organic reach, these restaurants could be losing connections with their customers.
Here are some benefits of Email marketing–
Email marketing is the practice of sending messages to individuals who’ve told you that they want to hear more about your business. All email marketing campaigns start with a signup form. At the very least, you need someone’s email address, and then you can send them a company newsletter, updates to your menu, coupons for popular dishes, and more!
So how does one marketing strategy do all of that with a few emails every once in a while? These are four of the top benefits of email marketing.
Compared to traditional marketing, email marketing costs next to nothing.
With email, there are no print or postage fees, and you won’t have to worry about paying for exposure in a magazine or television commercial. With that low cost of entry, email marketing has the potential to be one of the most dynamic, cost-effective marketing strategies you could possibly use for your restaurant.
Easy to create
Email marketing is easy to implement, and it doesn’t require large teams or lots of technical knowledge. You can simplify the process by using an email marketing provider like Myemailfx , which allows you to spice up your campaigns with easy-to-use templates, WISYWIG interaction, data tracking, and more.
It’s incredibly easy to test parts of your emails and optimize them for the best ROI.You can even test for the best time to send emails throughout the week to get the most opens.
With such easy testing, it’s no wonder other food service companies can earn such a fantastic return with email marketing. It lets you reach everyone in your service area at the same time with the same message and the same results
Easy to share
When you send an email, every recipient can forward it to someone with the click of a button, giving you a huge potential reach for new customers.To take it a step further, you can add social sharing buttons to your emails to encourage people to talk about you on Facebook, Twitter, Instagram, and more.Even if only one or two people follow through with it, you’re still building your restaurant’s brand by exposing your name to new people.
TIPS TO INCREASE ENGAGEMENT USING EMAIL
Strategies of Email Marketing For Restaurants-
Email is one of the best ways to reach your customers. With the growing use of smartphones and easier access to email inbox, direct mail is effective but email gives you more options including lower cost.
Here are 5 email marketing strategies that will help boost your restaurant marketing efforts:
An email list is one of the most effective channels to deliver offers and promotions. Make sure people have current menus while incentivizing them to be on your list by giving them special offers beyond the pizza promotions available publicly.
Any promotions will be well received by your customers and it may even bring them in that day to take advantage of your specials.
Retargeting Website Visitors
When visitors land on your restaurant’s website for the first time, do you have an effective way to reach those visitors again or do you just let them choose to click elsewhere?
Restaurant email marketing takeaway: Capture the email of website visitors through a “Join Email List” opt-in form on the restaurant website (and a delayed popup form) and offering a FREE giveaway incentive. Engage with your email subscribers through email nurture campaigns.
Nurture Loyal Customers
If your restaurant has a customer loyalty program or is thinking of having one in the near future, the email list is absolutely essential to the success of that program.
Many customers will dine in an establishment that caters to their needs, treats them well and remembers who they are when they come in. A loyalty program does all of that and more and gives you the chance to add another email to your growing list.
Follow-up Online Ordering Customers
If your restaurant offers online ordering, you most likely have the customer email addresses from orders received by the restaurant. If not, determine a GDPR compliant way to capture the email address at the end of the online order checkout process.
This form of segmentation provides a great opportunity to rapidly build your email list and engage with customers in multiple ways.
Capture your online ordering customers email through email opt-in during online ordering. Get feedback and retarget them through specific email offers and promotions.
Create Facebook Custom Audiences
If Facebook is your favourite platform for social engagement and you know that ‘organic reach’ is declining and that you have to pay to reach your fans, what do you do?
You need to make the most of your advertising budget by targeting your customers via Facebook’s custom audience options by leveraging your current email list to build this targeted group.
You can now advertise to people who are on your email list for the increased frequency of your message. Promote new items or new menus, promotions and events.
For Hassel Free Email Marketing Set Up and Solutions for Your Restaurants Contact Innovins Professional Digital Agency In Mumbai