How we provide a solution to a client for selling training material online along with LIVE webinars booking and registration process automation
The client was a HypnoBirthing expert consultant with many success stories to her credit. She had many clients based in Mumbai who she used to provide personal consultancy and guidance for practicing HypnoBirthing method. Her reach was limited to Mumbai-based clients whom she could attend to on an individual basis. So, in short her demand was more, but supply was less, and hence she lost most of her potential clients as she couldn’t reach all of them in a given time period.
When COVID struck, she turned towards digital ways to communicate with her clients. She started taking zoom calls to consult her clients. She then realized that her reach could be widened by having recorded consultancy training videos sold online on the website. She could also have scheduled webinars which can be attended as part of the training material or attended separately to encourage selling her training material.
She started selling her course and consultancy videos beyond Mumbai, and slowly she began developing clients across India. The Consultancy was not just India based; it spread across the globe, where the courses could be purchased using USD ($), and within India the same system could be bought using INR (₹). The same was applied to her webinars as well.
The website that earlier just had her service info and her profile and contact details now was a regular visit place for her clients to watch videos and get consultation online. The website earlier just provided her leads, which she used to follow up and sometimes would get converted/ would be lost. But now, her website has become an automated system that sells courses without much of her intervention. She just had to keep uploading course videos, and the sale process was fully automated. This is how she monetized on her goodwill and increased her reach by ultimately converting her informative website into a course selling and online webinar portal.