What are the Benefits of mobile application for ecommerce websites?
As there have been more mobile users then desktop users across the world .
If you’re into a business which deals with selling products, then owning an mobile application is way more beneficial then a responsive website.
Here are some of the benefits of Mobile application for ecommerce websites:
1) Mobile Applications are faster
Apps are usually 1.5 times faster than mobile websites and also they perform actions much faster. Applications store their data locally on your device., allowing data retrieval within the blink of an eye. In the case of mobi-sites, data must be fetched from the online servers which may take from a few seconds to a moment depending upon the network speed and packet sizes.
2. Personalized content
Users love highly customized content as per their preferences. It’s like offering them a customized communication in the language they understand. User-centric personalisation is very important in making their experience delightful. Personalisation may be based on a user’s interest, behaviours, location, culture etc. And mobile apps make it easier to cater personalized experiences.
Your mobile app can let users clearly define and set their preferences from the start, based on which they will be served customized content. The app will consider their engagement and behaviour to offer custom recommendations and filter updates for them depending upon their actual location in real-time and it’s also to sell your products and services. Right!
3. Instant Online and Offline access
All mobile apps offer instant access. They allow users to consume their content quickly offering seamless experience via storing vital data that can be accessed offline too. Some apps like banking, storefronts, retail, finance, games and news work both online and offline.
Ability to work offline is the most fundamental difference between an application and a mobile website. While apps need an active internet connection to perform critical tasks like payments and notifications, they still offer basic content and functionality to users even in offline mode
4. Using device features
Mobile apps have another advantage where you’ll be able to code an app into utilizing various features of a device. We are seeing the rise of fingerprint scanned on devices which are yet to be explored and exploited for various apps and solutions.
Another added advantage is that device features can significantly shorten the time users take to initiate and perform an action and fundamentally change the way a user interacts with the device and your applications.
5. Push Notifications and instant updates
In-App notifications are received when a user opens an application on their devices. Push notifications are received on devices regardless a user opens an app or not.
Moreover, you will be able to send regular updates via Play store, iTunes, and windows store to your app via OTA, keeping it updated at all times with all the newest features and photos and product listings.
6. Branding and Design
Unlike websites that rely on browsers to support functions, mobile applications can be designed to support swipe gestures like a drag, pinch, hold, tap, double tap and more, each performing a particular action that increases user friendliness.
Every mobile app is customized according to a company’s branding and yours won’t be an exception. And if you’re changing your branding, then there’s nothing better than a mobile app. You’ll virtually change how your app appears together with colours and layout whenever you wish with version upgrades and uniform it according to your vision and what users want. Your app then becomes your 24X7 earning salesman.
7. Productivity Improvement and Cost reduction
The biggest benefit of mobile apps is that it increases communications between your employees, vendors, and customers by sharing similar resources and places to order, give replies and train about your products and user behavior. they have a tendency to extend productivity by 20–40% with readily available charts and reporting tools with accumulated customer data.your users can share via social channels integrated in your app to expand your social footprint on the web. That’s super beneficial lately considering even FB and twitter has now started charging for premium space and conversations
8. Interactive Engagement
Mobi-apps have their own interfaces that allow users to experience two-way immersive experience. They can simply share a picture to their friends and show what they’ve bought via easy sharing on social media and one-click buy.
This also improves the user’s engagement experience for purchase, query and contacting you for delivery, grievances and all other sales and customer experience related aspects.
9. Increased SEO potential for your website
Your app is advantageous in two ways, for your in-app content and your website content as synonymous words are going to be utilized in the content for products and services. Google these days rank your in-app content too and you’ll modify your content in your application to assist you along with your website SEO.
You can optimize your application on respective app stores to rank you highly and include certain Dynamic Success Metrics which will ensure your application’s success
Learn more about how an application can increase your business potential, sales, traffic, and profits by developing your own customized application.
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