The importance of social media marketing is generally accepted. The goals of social media marketing can’t be just to gain likes, fans or followers. These things are a path and not the end goal. Social media marketing is far more than an online popularity contest. Here are five advantages of social media that every business owner should understand.
- Create Brand Awareness
Social media is an excellent and proven way to introduce people to a brand. Because social networks are used by more than 60% of the world, and the way any content spreads virally, social media is the best channel to promote a brand or business to the expected targeted customers. Relevanza reported that more than 78 percent of small businesses attract new customers by the means of social media.
- Authenticate your Brand
Another way social media marketing helps with customer gaining is by establishing a brand as genuine. When user on the internet come across a retailer or business they want to deal with, they have a check on their social media page to know more about it. Social media pages should be constantly updated with new comments, posts, etc. A website proves that a brand exists, but a social media page establishes that the brand is working. Also, the number of fans shows the popularity of a brand and Reviews can reassure potential customers by showing them that other consumer appreciate the business.
- Increase in Revenue
In the end, social media marketing needs to facilitate increase sales and revenue. That’s the reason it is called social media marketing and not just social media public relations. Legitimizing a brand and Improving brand awareness should automatically help increase in sales and revenue. Some Techniques are to be used to direct consumers toward the sales on social media platforms. For fans or followers of the business, business owners can create posts that link to sales or products etc. Marketing people can also use promoted content and paid advertisements to sell products to expected target audiences who aren’t fans of the brand yet. The ability to target desired audience is one of the greatest benefits of social media marketing. Social networks have a lot of information about consumer demographics and interests and, so even though there are millions of fans, marketing experts can accurately target the right users with the right message.
- Better customer service
One of the greatest benefit of social media that’s easy to overlook is the customer service. Even though a business has a dedicated customer service department, email or telephone number, it’s important to solve issues via the communication that the consumer prefers. The fact that people consider social media as a way to ask customer service related questions is enough reason for businesses to prove their ability to help customers through social media. One of the main concerns of consumers when they buy online is the responsiveness of customer support. People want to be convinced that if they have an issue, they can easily get support. By being open to customer queries, business owners can increase customer loyalty to a brand.
- Distribute content
Social media should be made a part of any content marketing distribution system. Social media makes up for a huge part of referral traffic on the internet. People look forward for content that interests them and make them wish to share it online. A joint study by AOL and Nielsen found that people spend around 50% of their time online with content plus 30% of their time on social platforms where content can be shared.
All of these points show that social media marketing is a huge benefit for business owners. Besides establishing the legitimacy of the brand and increasing brand awareness, social media marketing can affect the profit line of a business by increasing revenue.
Happy Digital Marketing!
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