Other Media - Print ads in Newspapers / Magazines

Websites

A full page ad on a local magazine or a news paper may cost you about 50,000. Larger the geographical coverage of the newspaper / magazine, higher will be the cost of ad publishing.

A Basic 10 page website with the best presentation of your products and services, along with an online enquiry form will cost you about INR. 10,000.

Print Ads are temporary.

Websites once developed will stay forever.

Your Print ads may get partial attention as people read the newspapers and magazines for other contents

Website get complete undivided attention as the visitors log in to the website with the intent to get information from the website.

Not likely to lead to an instant sale

Very much likely to lead to an instant online sale due to the online enquiry forms and the online payment gateway integration on e-commerce or shopping cart websites.

Other Media – Outdoor ads

Websites

Out door ads need to be short and effective as the drivers get less than a second to glance at the ad

There is no limit to how much you can present on the website. Your website can be a very vast presentation in details

Costly media of promotion and placing the outdoor ad at prominent destinations increases the cost

Websites have an even greater geographical reach and cost very less compared to outdoor media advertising

At times outdoor media ads also display simply the brand name and their website name on the Ad Banner

Other Media - Television

Websites

Cost of Production and Media Placement is very high

Cost of  website development and putting it online is very less compared to television ads

Good visual Demo of Products and Services

Websites apart from being a good mode for visual demo also act as an interactive form of media, where visitors can carry out live chat on the website and get answer to their queries online.

The television ad needs to face lots of competition for attention from the other ads on the same channel as well as on other television channels.

Websites do not face competition for attention, as the visitors control the browsing of the website.

Messages delivered are short and need to search elsewhere to get detailed information

The messages published on the website are detailed and the visitors can get complete informational data over the website if well presented.

TV ads appear on fixed times of the day and cant be seen when you wish to

Websites are available 24 /7 and can be browsed whenever required.

Other benefits of a website:

1. Can be browsed from anywhere.
2. You can market your company/ products/services to national as well as international markets within the same cost.
3. Can get feedbacks from your website visitors regarding your products or services.